Nathan Barry
  • Home
  • Blog
  • Books & Products
  • About
Twitter YouTube Search Menu
  • Home
  • Blog
  • Books & Products
  • About
Twitter YouTube

February 22, 2018 - Business, Life

What company culture means to me

Every company says they have a great culture. But what does that mean? For some that’s free lunch and ping pong tables, for others it’s remote work and work/life balance.

While those may be a part of culture, they are surface level.

To me company culture comes down to trust.

  • Are you trusted to make decisions and do your work without being micromanaged?
  • Do you trust your teammates to give you direct, honest feedback?
  • Do they trust you to receive that feedback well and use it to do better work rather than starting drama?
  • Do you trust your leaders to take care of your long-term interests?
  • Can you trust that your team member is capable to do their part to hit company goals?

In a previous company the entire product team was regularly blindsided by the sales team and CEO selling features that didn’t exist and had to be built in a rush to meet a contract. That meant we didn’t trust the leadership or sales team.

Once that trust is broken it’s incredibly hard to come back from it.

A gossip problem is solved by taking feedback directly to the person it applies to rather than complaining to someone else.

Trust solves so many problems.

Keep your free lunches, I’d rather have a team that trusts each other over any other company perk.

I’m Nathan Barry. I’m a creator, author, speaker, blogger, designer, and the founder of Kit.

more about me

Join the Newsletter

Every Tuesday, I send out my weekly newsletter
 and latest blog posts. Subscribe to stay in the loop.

Subscribe to get my best content. No spam, ever. Unsubscribe at any time.

You might also like...

more recent articles
September 23, 2025 - Business, Life

Single-Axis Fallacy

read more
July 1, 2025 - Audience Building, Business

The Audience Shortcut: How the Right People Paying Attention Changes Everything

read more

6 Responses to “What company culture means to me”

  1. Jesse

    February 22, 2018

    Absolutely. Number #1 for me as well. I’m fortunate to be at a company that empirically values trust as one of our key operating mandates. Our founder blogs about company culture a ton as well – you’d probably dig it. His blog is at https://jeffhilimire.com/

    reply
  2. Garrett Mickley

    February 22, 2018

    I recently applied for a job that offered free lunches.

    They had a lot of other cool company culture stuff, but what you’re talking about here isn’t something I can really see unless I get the job and start working there.

    ConvertKit is still top of my list of companies I want to work for, though ;) And articles like this reinforce that goal.

    reply
  3. Franz

    February 22, 2018

    Thank you for your thoughts! What did you do to etablish that trust, Nathan?

    reply
  4. Bryan

    February 22, 2018

    Totally agree, although I’m also interested in your thoughts on what you plan on doing to ensure that becomes a deeply-ingrained part of your company’s culture/DNA. Obviously, saying “I trust you and you should trust me” is nice, but isn’t enough. It’s just as surface-level as ping-pong and free lunches without a concrete plan to make it so.

    How are you going to inspect and measure whether the level of “trust” is changing (in either direction)? I don’t think any company intends to have a culture of a lack of trust… so what are your thoughts on making sure that trust remains part of your company’s DNA? *That* is what I’d be most interested in reading about :)

    reply
  5. Yazin

    February 22, 2018

    The question of course is one of incentives. How do you incentivize the behavior you wish to see?

    reply
  6. Casey

    February 26, 2018

    “The highest reach of civilization is a seamless system of trust among all parties concerned.” – Charlie Munger

    reply

Leave a Reply to Yazin Cancel reply

Subscribe to get my weekly newsletter.

Nathan Barry

© Copyright 2025 Nathan Barry.
All rights reserved | Privacy Policy

Categories

  • Audience Building
  • Business
  • Design
  • Investments
  • Learning
  • Life
  • Local (Boise, Idaho)
  • Marketing
  • Mobile
  • OneVoice
  • Podcast
  • Security
  • Social
  • The Web App Challenge
  • Travel
  • Uncategorized
  • WordPress

Products

  • Designing Web Applications
  • The App Design Handbook
  • Authority
  • Photoshop for Web Design
  • Commit
  • Kit
  • How I Made $19,000 on the App Store While Learning to Code
  • One Year After Quitting My Job
  • Starting The Web App Challenge: From Zero to $5,000/month In 6 Months
  • User Experience Lessons From the New Facebook iOS App
  • Step-By-Step Landing Page Copywriting
  • Designing Buttons in iOS 5
  • The Best Marketing Method I Know
  • On Design Approval and Intentional Flaws
Nathan Barry

© Copyright 2025 Nathan Barry.
All rights reserved | Privacy Policy