Topic: Audience Building

How to fix podcasting’s critical flaw

Despite growing incredibly quickly, podcasting is broken. The hundreds of creators starting podcasts each week are failing to see the major flaw with podcasting that will hamper their growth. The flaw comes down to one simple question… When was the last time you saw a podcast go viral? Blog posts go viral. YouTube videos go […]

An update on The Audience Building Challenge

Sometimes things don’t work out as planned. November was one of those months. I started the month by announcing that I was going to try to add 10,000 email subscribers in just 30 days. I was convinced it was possible—and I still am—but I didn’t do it. I’m still trying to figure out why. It […]

The Audience Building Challenge: 10,000 subscribers in 30 days

Lately my favorite topic has been building audiences. Not just for a blog, but how you can build following for any product by teaching useful things. The results are pretty crazy and have changed my world. Through building ConvertKit I’ve been trying to teach these methods and give everyone the same tools that I have. […]