Topic: Marketing

How to grow an audience through curating content

It’s time to start growing your audience, but what do you share? Teaching everything you know is a common path, but what if you’re not ready to teach? I’d like to suggest you start by curating. When you focus on curating content from other creators you are able to start building an audience without the […]

Direct Sales for Bootstrapped SaaS Startups: from $1,300 to $725,000 MRR

Venture-backed startups have used direct sales for a long time. Read any Jason Lemkin post and sales are part of the standard playbook. Raise capital, hire a sales team, get a list of leads, and dial until you convert them to customers. If that’s you, this article isn’t written for you. There’s another group in […]

Why I started a conference

After picking up my conference badge I stood outside the registration building. What’s next? There weren’t any attendee meetups for at least an hour and I didn’t know a single person in Portland. I only had one thought: this conference couldn’t be a repeat of Seattle in 2009. I wouldn’t let it. What happened in […]

I started a vlog!

A few months ago—okay, more like 6 months ago now—I was at the Seanwes conference hanging out with Levi and Charli talking about vlogging. The running joke was that I’d start a vlog by the end of the weekend. There’s even a clip about it in Levi’s vlog. I was so caught up in the […]

Why I ignore great advice from my smartest friends

This spring after a conference in San Diego I was having dinner with two experienced software founders. I asked a question that I’ve been using lately to try to encourage unsolicited advice: “What are some mistakes you see us making in growing ConvertKit?” I know ConvertKit is growing quickly—I’m proud of that—but more praise on the subject […]

Email marketing startup ConvertKit raises $1.8m from large group of angel investors

ConvertKit, an email marketing company for professional bloggers, has just announced they closed a funding round of $1.8 million from a large group of angel investors. While a traditional angel round may include up to 20 investors, this round was far over-subscribed with over 6,500 investors participating. This new funding will be used to expand […]

Free marketing tools

If you’re like me you are always on the hunt for new marketing tools.   The sort of tools that can really leverage the hard work you are putting into creating content and growing your audience. Let’s look at an example. On my book sales pages I have a graphic of a book on the […]