Six years ago, when I started ConvertKit, I wanted to build a product to serve creators like me.
Five years ago I became acutely aware of a paralyzing number of email marketing platforms to choose from and I couldn’t get traction for ConvertKit.
Four years ago I decided to refocus on a narrow niche and serve those creators better than any competitor could.
Three years ago I was getting meaningful traction in a small community and could look to expand our customer base.
Two years ago our product wasn’t where it needed to be and we were losing customers to competitors with larger teams and more funding.
One year ago we watched these competitors spread themselves thin and start to chase after other markets.
This year we’re still here, focused on creators, with the best product, team, and customers in the industry.
Today we have dozens of creators switching to ConvertKit who chose a competitor years ago. Is that through some giant market shift or a brilliant innovation we just announced?
All we did was stay in our lane, focus on serving creators to the best of our ability, and then outlasted our competition. They either closed up shop, were acquired, or moved on to different markets. Combine that with steady improvement every day and ConvertKit is now in a radically different position from years before.
Success is inevitable if you keep moving.
The only thing that matters is that you keep going. The only way you truly fail at a marathon is to stop taking the next step. Sometimes you’re running, sometimes you’re walking, and sometimes you’re crawling. It doesn’t matter. If you’re moving forward, you will succeed.
ConvertKit got to where it is today by pushing forward every day. By never stopping moving. Even when that movement was a crawl.