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July 12, 2014 - Podcast

NB 003 — Profiting from teaching with Sean McCabe

Today I’ve got my absolute favorite product creation and launch story to share with you! Sean McCabe started as a web design consultant, then built up a following for his true passion: hand lettering.

He then started teaching and grew a massive email list and then launched a training product. He shares the story and all the launch details (including exact revenue numbers) in this episode.

 

Here’s where you can find Sean on the web:

  • His main site, Seanwes.com
  • The seanwes podcast
  • His new book, The Overlap Technique
  • His tshirt and print store
  • And finally, the wildly successful Learn Lettering course

Here you can see the very first tshirt Sean sold in his store.

smooth-sea1

 

 

 

 

 

 

Don’t forget to subscribe on iTunes.

I’m Nathan Barry. I’m a creator, author, speaker, blogger, designer, and the founder of ConvertKit.

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3 Responses to “NB 003 — Profiting from teaching with Sean McCabe”

  1. Karen A.

    July 12, 2014

    Super Great Podcast! Congrats Nathan! I always love to hear your advice, and in this case I found Sean’s story really inspiring and helpful (since I’m using your Authority book as a guide to create a fashion illustration course). Well, I think I have to work harder to build my audience :D

    Thanks!!

    reply
  2. Tim

    July 13, 2014

    Thanks for that, really interesting. I wonder if across your case studies you have an average $ per email subscriber… obviously it would be a rough metric. But potentially interesting. For Sean it would be $5.40 per email subscriber. $81,000 / 15,000 = $5.40

    reply

Trackbacks

  1. Why I Paid $1,000 for an Email by seanwes says:
    July 13, 2014 at 7:01 am

    […] This past week, I was interviewed by my friend, Nathan Barry, who just launched his new podcast. He was kind enough to have me on for the 3rd episode of his show: Profiting From Teaching With Sean McCabe. […]

    Reply

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