The Exact Systems Behind a $1m YouTube Channel | 123

[00:00:00] Tintin: This is the thing that’s actually gonna get you the outcome that you want if you wanna V, she started to implement a system. The first video that she did has got over 200,000 views overnight.

[00:00:09] Nathan: Tintin Smith is a YouTube strategist and coach who helps educational YouTubers turn their channels into six figure businesses.

[00:00:15] Nathan: What exactly should I be spending my time on?

[00:00:17] Tintin: Obviously, number one is, is filming, positioning and strategy ideation, scripting, and planning. And finally, number five is just

[00:00:25] Nathan: what’s number one on your list of what you should not do?

[00:00:27] Tintin: Number one. Is

[00:00:29] Nathan: he spent two years as Ali Abdaal’s, head of YouTube, running the entire operation.

[00:00:33] Nathan: While the channel grew from three to 6 million subscribers and generated millions of dollars in revenue

[00:00:38] Tintin: whilst I was there, he was typically averages around $5 million in revenue and a few million in profit. The YouTube channel is like the number one traffic source and core driver behind all of that revenue.

[00:00:48] Tintin: If you have a channel and you’re trying to scale it into my serious business, this episode is a masterclass. Now, you don’t get to the good ideas by trying to just focus on a few. You get to the good ideas by coming up with tons, and the way that you actually select the best ones is incredible. I’m hooked.

[00:01:06] Nathan: Welcome to the show.

[00:01:07] Tintin: Thanks, Nathan. Happy to be here.

[00:01:08] Nathan: So I wanna start with a question that I’ve been curious about, which is, how many subscribers do you need to earn a million dollars a year on YouTube?

[00:01:16] Tintin: Uh, a really good question makes a lot of sense. I think it’s probably what a lot of your audience are thinking about.

[00:01:21] Tintin: Uh, the real answer is that there is no specific number and it can be as low. As 500 or a thousand subscribers on your channel, I think because if those 500 or a thousand people are the right people and you have a high ticket business where you have a very expensive product, then you know you only need a thousand of the right people following your channel.

[00:01:42] Tintin: So, yeah, I mean, I’ve seen seven figure channels with, uh, with tens of thousands of subscribers all the way up to obviously millions of subscribers. So there’s no right answer.

[00:01:52] Nathan: Who comes to mind as someone maybe outside of the like business or making money online niche who has a smaller following and then an outsized revenue from from that?

[00:02:03] Tintin: I think the one I know personally the best is a friend of mine called Aman Manza, who actually went through Ali of Dallas kinda YouTube course. And, uh, his channel is all about helping software engineers land mm-hmm. Jobs. So it’s a great niche because obviously software engineers. Typically get paid quite well.

[00:02:21] Nathan: Yeah.

[00:02:21] Tintin: It might

[00:02:21] Nathan: be a hundred thousand, few hundred thousand dollars a

[00:02:23] year.

[00:02:23] Tintin: Exactly.

[00:02:24] Nathan: Yep.

[00:02:24] Tintin: And so they can, he can charge quite a, like a high price for his coaching program where he helps people land those jobs. And he started to hit, uh, seven figures in revenue. Revenue when he was around I think 50, 60,000 subscribers.

[00:02:38] Nathan: Yeah. It’s a lot fewer than I would expect.

[00:02:39] Tintin: Yeah. And so, uh, and he’s as like 24 as well. He’s a very impressive guy. So, um, you know, not necessarily the average example, but uh, it really doesn’t matter. Oh, it matters less how big the audience is. It just matters how intentionally you are creating that audience and the kind of offer that you have on the back of your YouTube channel.

[00:02:58] Tintin: Mm-hmm.

[00:02:58] Nathan: Yeah. Something that I talked about is the difference between an audience and a crowd.

[00:03:02] Tintin: Yeah.

[00:03:02] Nathan: Where an audience is the right people paying attention, and a crowd is just any, any views, anything. And so. If you get the right people and you have the right offer in front of them, you can actually earn quite a bit.

[00:03:13] Tintin: Yeah, absolutely. I think, I mean, that’s what I do is, uh, help YouTubers turn their audiences into businesses. And sometimes that involves like shifting from this mindset of building an audience to, or just building a crowd. Yeah. To intentionally curating your audience to be full of people who actually wanna buy from you.

[00:03:30] Nathan: Yeah. And we’ll get into all of that. Uh, before we do that, you spent a couple of years as the head of YouTube for Ali Abdal.

[00:03:35] Tintin: Yeah.

[00:03:35] Nathan: So Ali is someone who’s built a very, very impressive business. I feel like anyone who is studying YouTube, studying entrepreneurship, like knows him, knows his content and all that, you have like a behind the scenes look.

[00:03:46] Nathan: Yeah. I’m curious are first, are there any numbers that you can share? Uh, Ali’s fairly public with numbers.

[00:03:51] Tintin: Yeah. He’s fairly public. Yeah. I won’t, I won’t claim too much credit behind any of these numbers. You know, Ali’s like a very unique and impressive guy. Mm-hmm. And I obviously loved working for him, but whilst, whilst I was there, he was, and I think still to this day, typically averages around $5 million in revenue a year.

[00:04:05] Tintin: Mm-hmm. And a few million in profit and over 50% of his revenue comes from his own offers and products. So for a long time, the part-time YouTuber Academy and, uh, these days he’s got a new one called the Lifestyle Business Academy, where he helps people kind of build a lifestyle business. And, uh, the YouTube channel is the main traffic source behind the business.

[00:04:25] Tintin: So he’s obviously on Instagram, on LinkedIn, a little bit of paid ads. But, uh, until recently especially, he wasn’t actually running any paid ads. And so the YouTube channel is like the number one traffic source and core driver behind all of that revenue.

[00:04:38] Nathan: Yeah. Yeah. It’s the, the top of the funnel, the main thing that draw everyone in.

[00:04:42] Nathan: And he’s got all the other aspects to it. I think a lot of people see YouTube and they get excited about it because of the, uh, the ad revenue, right? Mm-hmm. Most platform Instagram, these other platforms, they don’t really pay you money, whereas YouTube will actually pay you on ads. Yeah. And so people have this assumption that if you get really big on YouTube, then you’re gonna be making all your money from ads and going from there.

[00:05:06] Nathan: People make money that way. But the, the channels that you’re talking about, that is not the main way they monetize, right?

[00:05:12] Tintin: Yeah, absolutely. So, uh, typically on YouTube, you can earn an average, let’s say somewhere around $5 for every thousand views that you get, which means that if you get a million views, you might get five, $5,000 from YouTube itself, which is way better than any other platform.

[00:05:28] Tintin: But the trick there is, or the catch is that it’s very hard to get a million views. Mm-hmm. And increasingly so it gets harder and harder. And, uh, the whole game with content creation really, or kind of with just with, with ads and with marketing, is how much money are you getting back for how many eyeballs you got?

[00:05:45] Tintin: Right. And YouTube give you that stat with AdSense, which is RPM revenue per meal. So how many, how much money do you make for every thousand views? And you can increase that with like, you know, a sponsor or brand deal. You might be getting, let’s say $30 for every thousand views that you get. Um, that’s kinda maybe the deal that you set up or maybe that’s roughly how they price your channel is like you get around 20,000 views per video.

[00:06:09] Tintin: So we’re gonna give you this much

[00:06:11] Nathan: right

[00:06:11] Tintin: for a video. But then you can increase that, that return, that RPM even more by selling your own offers and products. And you can start to get into territory where if you get a thousand views, you might get a hundred dollars or $500 or a thousand dollars if you have a really.

[00:06:27] Tintin: Good audience and high quality audience, and also the right offer behind it.

[00:06:31] Nathan: So now what you’re doing, now that you’re out on your own, separate from Ollie and his team mm-hmm. Um, gimme a little breakdown of that. And then if there’s an example of one of your students who has like a really high, you know, revenue per thousand sub, uh, subscribers or, or views based on having a really good offer.

[00:06:48] Tintin: So after leaving Ali’s team, I decided to launch this coaching program accelerator, uh, to help educational YouTubers with audiences, but without massive audiences like Ali Dell turn it into a business. ’cause that’s what Ali did. He kind of, he grew this audience and then he turned it into a business. And, uh, I wanted to help smaller YouTubers without as big a followings do the same and build like six figure businesses rather than trying to, um, you know, build something crazy like seven figures.

[00:07:15] Tintin: Just help people make that initial leap. And, uh, one very interesting channel or client that uh, I work with is called Amy. She has a channel all about. Uh, breaking unhealthy relationship patterns mm-hmm. Through somatic healing as well, like in, in the, uh, dealing with like your body Yep. And the kind of nervous system and things like that.

[00:07:33] Tintin: And she has a high ticket coaching business off the back of her channel where she, uh, helps people kind of overcome those hurdles. And she only has, uh, I think at the time, 45, 50,000 subscribers, and she makes a multiple six figures, which is an amazing return on that channel. And considering she doesn’t work like insane hours, I, she puts a lot of effort in, but it’s not like an overwhelming business.

[00:07:53] Tintin: And so she’s just very intentional about the content that she makes and then the offer that she presents to those people. Another interesting example of someone that I, I work with is this woman called Camille and she helps dementia caregivers. Look after their, uh, loved ones with dementia. Mm-hmm.

[00:08:08] Nathan: Yeah.

[00:08:08] Tintin: And she’s been doing it for 20 years. She’s, you know, qualified in the area. And she came to YouTube recently to start like, well, educating people who are look caregivers, who are looking after their loved ones with dementia on how to do it better and how to avoid arguments and how to make their time, uh, as easy as possible.

[00:08:23] Tintin: And she has a high ticket coaching program already, but she wasn’t making too many sales. But then we started working together and we kinda changed a few things about her channel, uh, especially like her, the idea side of things and the titles and thumbnails, just the packaging, improving that, improving the video quality a little bit.

[00:08:39] Tintin: And then in the last, uh, couple, uh, weeks, she’s actually just like her channel’s gone from about 1000 subscribers to 10,000 subscribers. She’s completely That’s amazing. Completely blown up. Her calendar’s now full of sales calls and she’s making sales and suddenly she’s got a six figure business, literally within like a couple months because she’s just putting the time on her YouTube channel.

[00:08:57] Nathan: And what I love about that is it’s not like she just went viral or something. There’s actually a system behind it.

[00:09:03] Tintin: Yeah.

[00:09:03] Nathan: And then these videos, they go out, they keep working for you.

[00:09:05] Tintin: Yeah.

[00:09:06] Nathan: Right. These videos, they might get a lot of traffic initially and then level off or dip.

[00:09:10] Tintin: Yeah.

[00:09:11] Nathan: But they’re gonna continue to get traffic and views and drive leads and all of this towards the sustainable business for a long time.

[00:09:16] Nathan: So it’s like these little assets or annuities that continue to pay you a little bit.

[00:09:21] Tintin: Yeah, absolutely. Over

[00:09:22] Nathan: time,

[00:09:22] Tintin: I think one of the best ways to think about your channel is. The goal over time is not to go viral every single time. The goal is to make a library of bingeable content around one specific transformation.

[00:09:32] Tintin: So I think most of your audience are probably, uh, gonna have channels where they’re like teaching something or helping people go from A to B in some way, like not entertainment channels, basically. And we wanna make our YouTube channel a bingeable library of content helping people go from A to B and covering all the different things that they might need to know about.

[00:09:50] Nathan: Alright, so you have flown

[00:09:51] Tintin: halfway around the world

[00:09:52] Nathan: to my studio here in Boise, Idaho in order to teach a masterclass on YouTube. Like, what are we gonna cover today?

[00:09:59] Tintin: So we’re gonna cover the ins and the outs of the production systems behind a 1 million YouTube channel from the perspective of the founder or entrepreneur.

[00:10:07] Nathan: I love that. I’m super curious to learn this myself. So let’s jump up to the board and cover it.

[00:10:11] Tintin: Awesome.

[00:10:12] Nathan: All right, so this might be the most pre-prepared board that we’ve had coming into an episode. What do we have going on here?

[00:10:18] Tintin: Yeah. Um, so I mean, I thought I thought of it about it before coming in. So we’ve got, uh, first of all on this side of things, it’s really like essentially the, the inputs from you and your team.

[00:10:27] Tintin: Okay. So what’s the team behind one of these channels? And, uh, like that can be scaled up or down as well, depending on whether you are, um, you wanna go all out, like someone like Dan Martel or Alex Tomoey or Alex Ozzi or whether you just wanna have like one video editor and it’s just you and them. And so we can talk about why you might wanna do different things there.

[00:10:43] Tintin: Sounds good. Then, uh, the schedule. So what does your schedule look like as an entrepreneur trying to build a successful YouTube channel, and how much time is it gonna take you? Then what is the overall production system? So we’ve got seven steps here. The different things that it’s gonna take to actually, uh, build one of these channels and where you’re gonna be involved in it.

[00:11:01] Tintin: And then we’ve just got five things to do and to not do as, uh, as the entrepreneur, just to kind of guide you on where’s gonna be the highest leverage use of your time.

[00:11:10] Nathan: Incredible. I’m hooked. Where do we go from here?

[00:11:14] Tintin: Okay, so why don’t we just start with the, the YouTube production systems, because that’s gonna give us the overall picture of, uh, what we need to do and what team members we might need to have in place as well.

[00:11:24] Tintin: And you know, there’s that famous James Clear quote, which is like, you don’t rise to the level of your goals. You thought the level of your system. So this is the thing that’s actually gonna get you the outcome that you want. Okay? You don’t just get views or whatever by thinking about getting views. You think you have a, a system in place.

[00:11:37] Tintin: So I think let’s, let’s cover that. Okay?

[00:11:39] Nathan: What’s number one on the systems?

[00:11:41] Tintin: So number one is positioning and strategy.

[00:11:44] Nathan: Okay?

[00:11:45] Tintin: So positioning strategy is a core pillar behind your YouTube channel, obviously is like, what are the kind of videos you’re gonna be making? What is the overall, uh, picture of your channel?

[00:11:53] Tintin: And there are three things that I think make this up that people wanna be thinking about. Okay? Keep it nice and simple. We just have you. Your avatar and your niche. Okay, so those are the three things we can just quickly explore each of those. Keep it nice and simple. This is also something that that really evolves as you make videos.

[00:12:09] Tintin: You don’t wanna like really overthink it to begin with because as you start to make videos, you start to get into the YouTube process. These things will change. But to start with, you wanna have a clear idea of, of you, so your backstory, your credibility. Mm-hmm. And fundamentally answering this question, why should I listen to you?

[00:12:23] Tintin: So your viewers, like, why should they care about what you’ve done?

[00:12:26] Nathan: Yep.

[00:12:26] Tintin: In your case, if you’re starting like a typical talking head channel, like Dam Martel or whatever, Alex Ho Mosey, you’d be saying, I’m the founder of Kit. Yeah. I mean, does this much, you know, in revenue

[00:12:34] Nathan: we built, we have a team of a hundred people.

[00:12:36] Nathan: Yeah. We built it to 50 million a year in revenue. And we serve clients like James Clear, Dan Martel, Matt Guney.

[00:12:43] Tintin: Yeah. Immediately I’m like,

[00:12:44] Nathan: okay,

[00:12:45] Tintin: okay. I’m gonna listen to this guy. That’s incredible. What an amazing kind of story. And so being really clear is just about what is your credibility, what’s your backstory?

[00:12:52] Tintin: But also what are the elements of your personality that you wanna bring into the content? So just like dialing up as much of you as possible. ’cause it’s gonna be a key. You are obviously the differentiator from Daniel Pree, Alex Homo, or any other channel in your niche. I’m using the teach the

[00:13:05] Nathan: same. So I might bring in like, like contrast some things.

[00:13:10] Nathan: I don’t live in a Las Vegas. Yeah. Highrise. I live on a little hobby farm in Boise, Idaho. Yeah. You’re gonna find me woodworking, playing volleyball and

[00:13:21] Tintin: Yeah.

[00:13:22] Nathan: You know, gardening.

[00:13:23] Tintin: Absolutely. Yeah.

[00:13:23] Nathan: When I’m not building a software.

[00:13:25] Tintin: Exactly. Yeah, exactly. And I think that that’s what makes you likable. That’s what makes people relate to you and differentiates you from the other guys in your space.

[00:13:31] Tintin: And obviously we’ve been talking about these guys in the make money niche. All of this stuff applies to any channel, whatever niche you’re in. And so then the next thing is, is avatar. So just being very clear on who it is you are targeting. Now, if you’re an entrepreneur already, you’re gonna be pretty clear on who is your ideal customer, and that’s the same person that you wanna be targeting in your content.

[00:13:48] Tintin: Yep. So hopefully you have a reasonably clear idea of that, but that’s just because. When you’re making your videos, when you’re going through the rest of these steps, you wanna be super clear on who are we actually making videos for? Who do we want to be watching these? And uh, yeah, that can be the same as in your, as in your business.

[00:14:04] Tintin: And then your niche is when you are coming to, uh, building your channel and taking your channel more seriously. You wanna have an understanding what’s going on in your space. So if you’re in the relationship space, the health space, the kind of like software engineering space, you wanna understand who are the other channels.

[00:14:19] Tintin: And the most important thing is to look for patterns in what’s working. So we don’t wanna just copy people, but we wanna understand or get a picture of what’s working, what’s not working, what are people typically looking for, what are they not looking for? And through that research, you are gonna get a clear idea of, okay, where are the gaps?

[00:14:33] Tintin: Where can I come in? Where does my experience and background lend itself to filling the gaps and the opportunities that I’ve see that I see from this research?

[00:14:40] Nathan: Yep. Does

[00:14:41] Tintin: that all make sense?

[00:14:42] Nathan: Yeah, it does.

[00:14:43] Tintin: Cool. Okay, so next thing after positioning a strategy is just gonna be ideation. So generating and then selecting video ideas for your channel.

[00:14:52] Tintin: So yeah, ideation. There are two really simple steps here. It is just generating lots and lots of ideas. You know, you don’t get to the good ideas by, uh, trying to just focus on a few. You get to the good ideas by coming up with tons. Okay. And what are all the different things I might wanna talk about on my channel?

[00:15:06] Tintin: And then the second thing is just selecting the best ones. And the way that you actually select the best ones is through doing a bit of research, what’s working well in your niche, finding those patterns, but also if you’ve got videos on your channel before, what’s worked well before is gonna be important data for selecting the next ones to make.

[00:15:23] Tintin: But those are the two simple steps to, to go through.

[00:15:25] Nathan: That sounds good.

[00:15:26] Tintin: Then the third step here is packaging. Okay, so titles and thumbnails. So titles and thumbnails. In case people don’t know, they’re the first thing that viewers see when they come onto YouTube and they come with the platform. You don’t see videos.

[00:15:38] Tintin: You see the little image, the thumbnail, and the title of the video. And so we wanna be thinking about before we commit to a video, before we actually commit to making anything and putting time into something we wanna have thought about what is the thing that the viewer’s gonna see first? Are they actually gonna be interested in this and click on it?

[00:15:52] Tintin: If they don’t click, they don’t watch. It’s a good thing to just have in your mind. And this is where it can be very helpful to have your first team member, particularly outsourcing your thumbnails. So everyone in your audience, ’cause they’re all entrepreneurs, they should definitely be outsourcing their thumbnails.

[00:16:06] Tintin: You are gonna wanna outsource your thumbnails, which, which we can come over to, to the team here to have a look at. Okay. Um, kind of what the overall team picture might look like, and then come back to the systems. That’s good as well. So at the top, you’ve obviously just got you as the entrepreneur and, uh.

[00:16:21] Tintin: You in a little box like that. Yeah. And we’re gonna assume that to build a $1 million YouTube channel, you don’t need to have this, but you might want to have a YouTube producer. So that is the role that I had with, while I was working with Ali AB Dow. And what I would do is then communicate with Ali, be his mainly his, like really his only source of communication.

[00:16:40] Tintin: Keep it simple for him, and then I’ll communicate with all the other team members involved. Okay. So let’s put YouTube producer below you. So you definitely don’t need this role. Okay. Uh, you like, if you’ve got, you know, free time as an entrepreneur, which like some people can do, like have, you know, less time spent on delivery, depending on the nature of their business, they might just have the time to do the YouTube producer role themselves.

[00:17:01] Tintin: But you’re gonna get a lot of return with someone who’s very good in this role with this. And so the YouTube producer will be coordinating with the, the thumbnail designer.

[00:17:09] Nathan: Okay.

[00:17:10] Tintin: So

[00:17:11] Nathan: where do I put them? Are they thumbnail designer right here?

[00:17:13] Tintin: Uh, let’s put them over to the left. Let’s put them over to the left.

[00:17:15] Tintin: Yeah.

[00:17:15] Nathan: Uh, we’re just gonna say designer.

[00:17:16] Tintin: Just designer. Yeah. Nice. And. Again, you know, there are lots of different variations of what a successful team might look like, but they, the YouTube producer could be doing the thumbnails themselves. I did that rally for a while and then we decided to outsource them because, uh, I’m not a particularly good designer.

[00:17:33] Tintin: Yeah. So, uh, you know, again, you could, if you happen to be like your background is in graphic design, you might be good at designing thumbnails, but it’s just not gonna be a good use. I find

[00:17:41] Nathan: that it’s a different

[00:17:43] Tintin: skill. Yeah.

[00:17:43] Nathan: Yeah. And it’s. Like being immersed in that world, having someone who specializes is a good idea.

[00:17:49] Tintin: It’s a very high return on your time because it can be the difference between a successful channel and successful. How

[00:17:55] Nathan: expensive is this role?

[00:17:56] Tintin: So thumbnail designers, uh, the benchmark really is like typically you’re paying per thumbnail.

[00:18:01] Okay.

[00:18:02] Tintin: And you’ll start to find good ones at like $50 per thumbnail.

[00:18:06] Nathan: Okay.

[00:18:06] Tintin: And that they can be harder to find. Obviously the more you’re willing to pay

[00:18:09] Nathan: mm-hmm.

[00:18:10] Tintin: Then the easier it is to find someone. Okay. The best ones, they will start to charge up to like a hundred, $200 per thumbnail.

[00:18:17] Nathan: And is that per thumbnail concept they develop or per video that they do a finished thumbnail for?

[00:18:21] Tintin: It’s typically like per finalized thumbnail. Okay. So if you want like multiple concepts, then it might be a little bit more, maybe you get some kind of package deal. Okay. But, um, you know, I work with a designer who I pay $50. Her thumbnail, but they will do a few variations for me like that they changed the text and maybe it’s like a slightly different concept and things like that.

[00:18:42] Tintin: But

[00:18:42] Nathan: let me write that down. And so you’re saying basically,

[00:18:44] Tintin: okay,

[00:18:44] Nathan: 50 to 150.

[00:18:46] Tintin: I think 50 to 200 is like, okay. Uh, just to, to give that range for, for your audience. ’cause there are gonna be some people watching who, who have the budget to spend, uh, on like the top designers. But, uh, again, this can, you can, it’s

[00:19:01] Nathan: not that expensive.

[00:19:03] Nathan: Right. If we’re talking about a video a week, we’re in the 200 to $800 a month. Yeah. Uh, on this cost year.

[00:19:10] Tintin: Yeah, exactly. And, and

[00:19:11] Nathan: you’re saying this is worth it. It’s titles and thumbnails matter.

[00:19:15] Tintin: Yeah.

[00:19:15] Nathan: So getting someone who,

[00:19:16] Tintin: yeah, it can be the difference between a channel that gets a thousand views and 50,000 views of video just because people are clicking on it and people wanna click.

[00:19:24] Tintin: But it is important to say that, uh, with AI getting better and better, there are tools that help you do both titles and thumbnails. Uh, with ai. So something like one of 10, one of ten.com

[00:19:36] Nathan: okay.

[00:19:37] Tintin: Is probably the best one out there at the moment. It doesn’t yet make your finalized thumbnail, but uh, it can give you like great inspiration and great concepts that you can kind of tweak a little bit.

[00:19:46] Tintin: And so the cost is going down. Um, but a good designer is still like worth their weight gold. So definitely something to, to consider, uh, trying to find.

[00:19:55] Nathan: Okay, that sounds good. What’s the next role?

[00:19:57] Tintin: Let’s just go to the, the next step in the systems. ’cause that’s gonna then bring out another role, which is script writing and planning.

[00:20:03] Tintin: So that’s the next thing. Once you’ve, uh, come up with a video idea and a title thumbnail for that video idea, then it kind of goes officially into production. Okay. And that’s where you then wanna start writing and planning the video. And so things, can I stop you

[00:20:18] Nathan: there

[00:20:18] Tintin: because

[00:20:20] Nathan: me not being a YouTube expert

[00:20:22] Tintin: Yeah.

[00:20:22] Nathan: These steps are backwards from what I would do.

[00:20:24] Tintin: Yeah.

[00:20:25] Nathan: I would come up with the, I would write the script. I, I would. I would actually have titles and thumbnails much later in here.

[00:20:30] Tintin: Yeah.

[00:20:30] Nathan: Uh, talk to me about why it’s number three.

[00:20:33] Tintin: So there’s, I guess, the theory here and then also the, the reality and like, what actually happens in your experience as an entrepreneur or just as a YouTuber.

[00:20:42] Tintin: So the theory is that it’s the first thing that the view sees kind of as we, as we discussed. And so we wanna start with something that the wants to click on, right? And then think about the content that comes afterwards, because sometimes, uh, you come up with, uh, well, if you make a video and then think about the Titan thumbnail afterwards, you realize I can’t figure out a way to package this very well, and therefore you’ve made this amazing video and no one’s clicked on it in the first place, right?

[00:21:02] Tintin: And that’s when, uh, you know, you get let down, the performance doesn’t work, or performance doesn’t go very well, and you kind of get a bit despondent. So it makes sense to just start with that. But the reality is that it’s very hard to finalize Titan thumbnails every single time before you commit to writing and planning.

[00:21:16] Tintin: They can be a little bit more like, these aren’t just like a hundred percent completed. One after the other. You sometimes go, like, as you write and plan, you’re like, oh, actually maybe we should tweak this. I can thumb a little bit to this.

[00:21:27] Nathan: So it can be fluid between those.

[00:21:28] Tintin: So it can be a little bit

[00:21:29] Nathan: fluid, but start with, I mean, you said packaging.

[00:21:31] Nathan: I wrote tiles and thumbs. Yeah, that’s fine. But you’re saying start with packaging. Yeah. So you know. Exactly. Yeah.

[00:21:36] Tintin: Like

[00:21:36] Nathan: did I have we come up with a concept that’s gonna get people to click?

[00:21:40] Tintin: Yeah.

[00:21:41] Nathan: Because if not, like let’s not go spend the next 20 hours on the video on.

[00:21:45] Tintin: Exactly. Yeah. And this can really depend on, uh, the channel that you have as well, right?

[00:21:50] Tintin: Like for this podcast, we’re posting this on YouTube. We put a lot of time into, into like, you know, come, I mean coming out here, you organizing it, giving up your time, and we wanted to succeed and work. And so we spoke about like the title a little bit and even the thumbnail beforehand because we wanna know that this is gonna be something that, this conversation’s gonna be something that people are interested in.

[00:22:09] Tintin: And, um, so. You want to have, uh, a as best you can, a finalized title and a finalized thumbnail concept. It doesn’t have to be completely ready.

[00:22:18] Nathan: Yeah.

[00:22:18] Tintin: But it’s just like we kind of know what we’re doing here. We know what the thumbnail text might be and uh, and then we can go into production and the writing and planning.

[00:22:26] Nathan: Okay.

[00:22:26] Tintin: And so once it’s kinda in production, again, you can do this all on your own. You don’t need a team for this. And it’s easy to overcomplicate YouTube. However, if we’re trying to recreate maybe like, you know, uh, a very successful channel, uh, like Ali AB do or something like that, you might have a script writer or someone to help you with research Okay.

[00:22:45] Tintin: And planning as well. So we can add that to the team. So an example we mentioned earlier was, uh, Aman Manza who has a channel about, uh, software engineering, landing software engineering jobs. Now, he, um, kinda wrote and plant all of his content for a while, like, um, a year to two years where he was just kind of sitting down thinking about what are the things that I wanna share in this video?

[00:23:04] Tintin: And obviously this is the, the preparation for the, the video itself. This is really important, like you want to put time into this, but effort into this. However, recently he has hired a script writer and someone he’s trained, uh, through like over several weeks and months. And someone who also had a background in this already to help him systemize that side of things.

[00:23:24] Tintin: Yeah. So what they’ll probably do is they’ll have a meeting where they come up with or they agree on the video that they, I wanna go ahead with, and then I’m on my brain dump some kind of like interesting things to talk about. And then they’ll turn it into a word for word video script.

[00:23:36] Nathan: Right?

[00:23:36] Tintin: But you obviously don’t have to have a word for word script.

[00:23:39] Tintin: Um, like, you know, in your, in your niche, if you were to do your YouTube channel, your competitors like Daniel Priestly Alex, or Moey Dan Martel, they don’t have word for word scripts. They’re kind of just explaining the ideas and concepts that they’ve had in their brain for years.

[00:23:52] Nathan: Okay.

[00:23:53] Tintin: And so.

[00:23:54] Nathan: Or they may have, they’ve, uh, distilled a bunch of things down into a book Yeah.

[00:23:59] Nathan: Or something like that. And then they’re, someone’s going through a, a writer on their team Yeah. Might be going through and saying, Hey,

[00:24:05] Tintin: yeah.

[00:24:05] Nathan: Here’s something you talked about in the book. Like, yeah, I have, we have a video packaged in this way that we want to do.

[00:24:10] Tintin: Yeah.

[00:24:10] Nathan: And you’re like, okay. Say it more like,

[00:24:12] Tintin: yeah.

[00:24:12] Nathan: Like just roll the camera and I’ll give you some good stuff.

[00:24:15] Tintin: Absolutely. Yeah. Exactly. ’cause they’re just so, they’re so fluent with those ideas.

[00:24:19] Nathan: Right.

[00:24:19] Tintin: But the thing that you do wanna do with writing planning is you do wanna script the intro word for word. Okay. Because like, as I’m sure most of your audience know, uh, with content, when people start watching it, like the intro, the first 30 seconds is where you see most drop off.

[00:24:31] Tintin: Right? So

[00:24:32] Nathan: retention matters,

[00:24:33] Tintin: it’s worth scripting the intro word for word and to set up the promise of the video to demonstrate your credibility, to make it sound like you know, something that people actually wanna watch. Right. And importantly, to confirm the expectations set by the title thumbnail as well.

[00:24:46] Nathan: Okay. Why don’t you write intro right here and we’re gonna put a star next to it or something. Okay. Um. That’s something that’s really important.

[00:24:53] Tintin: Yeah.

[00:24:53] Nathan: Yep.

[00:24:54] Tintin: Little star.

[00:24:55] Nathan: I like it.

[00:24:55] Tintin: Uh, so that is worth scripting word for word. There are some people out there who will argue that, you know, your whole video should be word for word scripted.

[00:25:02] Tintin: Mm-hmm. But, uh, it doesn’t often like account for just like enjoyment. It can’t just be really boring to read off a teleprompter.

[00:25:09] Nathan: Right.

[00:25:10] Tintin: Some people are really good at it. I dunno if you’ve seen Ramit S’S channel.

[00:25:12] Nathan: Yeah.

[00:25:13] Tintin: But, um, he’s just like, his video’s scripted word for word, but, and they’re so good. Like I love watching his channel.

[00:25:18] Tintin: I love learning about, uh, like personal finance from him, but it’s all word for word. He’s just so good on camera and he’s so good at like, acting, all that

[00:25:25] Nathan: kind of stuff. He’s done a lot of media training.

[00:25:26] Tintin: He’s done so much. He’s just been doing this stuff for like 15 years now. Yeah. But then, um, if you look at Daniel Priestly, who’s like, who’s building his channel recently, he is not scripting word for word.

[00:25:37] Tintin: He’s kind of drawing stuff and he is kind of being fluid. He’s just, he’s just got like that natural kind of charisma that comes across very well. And so it is really, uh, personal preference, but it’s also gonna be revealed kind of just through time. Of like making videos, what’s gonna work for you, whether you need a writer, whether you need a researcher, someone to help you.

[00:25:55] Nathan: Okay.

[00:25:55] Tintin: Kind of, um, like bringing your ideas to life. It, it is just very helpful to have someone who’s just kind to bounce ideas with, to kind of create mm-hmm. To help you create the content, uh, together. Basically that can be your YouTube producer, so you don’t necessarily need a writer. If you’ve got a competent YouTube producer you can balance ideas with and they can do a kind of, uh, put some content together as well.

[00:26:14] Tintin: So there are two more quick things that we wanna think about in this, in this phase as well before we into filming, which is, uh, calls to actions and lead magnet. So I can just go through both of those. Yeah. Great. So there’s actually gonna be the things that are gonna allow us to take someone from being a viewer who’s found us on YouTube for the first time.

[00:26:29] Tintin: They’ve watched one of our videos, and then we take them from being a viewer to being a potential lead, um, potential customer eventually as well, which is where your amazing software comes in. Yes, kit. So, uh, let’s start with lead magnets. As you are planning your video, you might wanna be thinking about what is the specific.

[00:26:46] Tintin: Resource that I can kind of, uh, bring into the content that my viewers are gonna want and maybe even build the content around that. So it could be some kind of template or checklist or whatever you walk through in the video. And then you can say, if you want this, uh, this resource here, you can get it by, I go into the first link in the description.

[00:27:03] Nathan: Mm-hmm.

[00:27:04] Tintin: And then viewers have to put in there their email to get it. And then they obviously become a lead. So I’m gonna put down here, um, kind of, I’ll put down LMS for Okay. Um, lead magnets. And then the second part of that process obviously is once you’ve got the lead magnet is planning, when you’re gonna say you call to action, which typically you don’t really wanna be doing it before three minutes into the video because three minutes

[00:27:27] Nathan: we’re just focused on retention.

[00:27:28] Tintin: Your viewers haven’t really earned that. You haven’t earned that trust with them yet. They’re still just like seeing if they wanna watch the video. And so we want to kind of provide enough value before we make that call to action. Okay. If your, if your, uh, the LI Magnet is like so specifically integrated into the content, you might wanna bring it out in the intro and just be like, the thing we’re gonna be talking about in this video is this thing, and you can get it with the first linking description.

[00:27:49] Tintin: That could be like 30 seconds in.

[00:27:50] Nathan: Hey, so I got a comment the other day, which was, what do you actually do? They’d been listening to the show for a while, but enjoying the content about growing a creator business but didn’t understand what I do, and they thought maybe you’re a full-time podcaster. They didn’t realize that this is the side hustle.

[00:28:03] Nathan: My main thing is Building Kit. Kit is an email marketing platform for creators. I think one of the groups that should really pay attention to and start using Kit is anyone who’s grown a lot on social but doesn’t own that audience. Kit is built for the creators who mean business. So those are the people who have gotten a bunch of attention on social and then turned it into a sustainable business with a diversified revenue stream.

[00:28:24] Nathan: Automations a team and more. So if that’s you or you wanna become that type of creator, go check out kit.com and learn what we can do

[00:28:31] Tintin: for you.

[00:28:32] Nathan: Okay. So what you’re saying there is that the lead magnet can’t come in the very beginning, but you don’t wanna wait till the very end, right? You need it partway through the video.

[00:28:39] Nathan: Yeah. What, what does a timeline look like for that?

[00:28:41] Tintin: Let’s draw a little timeline. Okay. But, um, again, there’s obviously nuance and context to this. So let’s just do it down here. Let’s say this is the length of your whole, your whole video.

[00:28:49] Nathan: Okay.

[00:28:50] Tintin: Um, we have the kind of intro here, the first 30 seconds, let’s put, uh, just 30 seconds there.

[00:28:56] Tintin: Typically, you wanna script this word for word, and you just wanna be focusing on confirming the title, thumbnail expectation, setting up your credibility, why they, they should listen to you, and, um, laying out like a plan for the video, what value they’re gonna get. And then in terms of your call to action, again, this, this doesn’t have to be to a lead magnet.

[00:29:12] Tintin: It can be that you go direct to your offer unless you have a coaching business and it’s just book a call down below if you want help doing this thing. Yeah. So. Call to action can be to direct the offer or to the lead magnet, but typically, let’s say, let’s put the three minute mark here. You don’t wanna be doing call to action before that.

[00:29:28] Nathan: Right?

[00:29:29] Tintin: Because

[00:29:29] Nathan: So we’re, we’re pure value in

[00:29:32] Tintin: this

[00:29:32] Nathan: section. Yeah.

[00:29:32] Tintin: We just wanna be winning their attentions and trust. So

[00:29:34] Nathan: it’s hook to there and then value.

[00:29:36] Tintin: Yeah. There we go. Exactly. Exactly.

[00:29:38] Nathan: Okay.

[00:29:38] Tintin: I think that’s a, that’s a, it’s a good way of thinking about it. And then, uh, the reason for that is like, at three minutes, you’ve still got a large percentage of people watching.

[00:29:45] Tintin: Mm-hmm. You know, maybe 50% of people who clicked on it are still watching, and lots of ’em are still gonna see the thing that you are, that you’re talking about. But the later on you do it, the call to action, then the more engaged viewers, uh, are gonna be the ones who are watching. Right? And so you do see some videos where the call to action is like right at the end, you know, it’s like, let’s say 15 minutes in.

[00:30:05] Tintin: And the people who see that are just like the most engaged viewers, right? So there’s no like a hundred percent right or wrong. Can I do both? Absolutely. Yeah. So if you do two call to actions, it typically does increase the, the number of poses you’re

[00:30:15] Nathan: get. So I might do a quick one here at three minutes.

[00:30:17] Tintin: Yeah.

[00:30:17] Nathan: Right. Especially if it’s for a lead magnet that might help someone implement what’s, you know, they’re taking notes and it’s like, actually you don’t need to take notes. You could,

[00:30:23] Tintin: yeah, yeah.

[00:30:24] Nathan: Go to this link and download it right now.

[00:30:26] Tintin: Exactly. Yeah. The one exception though, as as we said, was that if your, the whole video is like around the lead magnet was around the template uhhuh, then you can mention it in this like 32nd mark.

[00:30:36] Tintin: Just say, you know, if you wanna get the template that we’re gonna be using in this video, then it’s the first link in the description. And I do that on some of my videos where I’m talking about like a specific thing.

[00:30:44] Nathan: Yeah.

[00:30:44] Tintin: So, yeah, let’s just put on here. CTAs for call to action. So this is, these are the things you kinda might wanna be thinking about in the, in the writing and planning phase, but, um, we spent a while on this, so let’s go to the ne the next one.

[00:30:55] Tintin: Okay. Which is filming. So, with filming, I think it makes sense to come to the, the schedule down here now. Okay. ’cause this is like obviously a key part of your, your responsibilities as the entrepreneur at the top of your team, no one else can do it for you.

[00:31:07] Nathan: Mm-hmm.

[00:31:07] Tintin: And, uh, I mean, all of these talking head channels are gonna be, it’s gonna be, you are the one doing it rather than you can’t really outsource it.

[00:31:14] Nathan: Right.

[00:31:14] Tintin: And we don’t want it to be a faceless channel either. So, um, there’s a bunch of different ways of approaching filming, but one good principle to have in mind is batching. So Okay. Trying to batch record, uh, videos. Mm-hmm. So trying to record at least two, uh, in every filming session is like a good way to approach it.

[00:31:31] Tintin: Some people find that hard because they find filming just like such a tiring thing. It’s a, uh, a very helpful principle to bear in mind. And so this is a kind of monthly calendar for you as an entrepreneur. You’re gonna, everyone’s gonna find their own like schedule that works best for them. But, uh, I mean, what I do is I actually record every single Thursday and I, I, okay.

[00:31:51] Tintin: And I try to film, uh, at least one, ideally two. That’s kind of the rule I set for myself. And that’s ’cause I like filming, um, on like a regular basis. I find that if I film once a month, I just like lose kind of touch with the skill, I guess. Okay. And it is a skill, it’s like a really key part of the system is you coming across well on camera, presenting your ideas.

[00:32:09] Tintin: Well, articulating stuff well,

[00:32:11] Nathan: right.

[00:32:11] Tintin: So that’s what I do. But, um, I know some Alex or Moey, for example, he shared that he just does one filming day a month and he just like batch films, uh, 4, 5, 6 videos all in one day. So they do all of this stuff, the preparation in advance, and then just like knock it off in one day.

[00:32:28] Nathan: So he’s gonna take a single day, I don’t know, let’s say it’s this Tuesday or something like

[00:32:32] that.

[00:32:32] Tintin: Once a month. Yeah. Just one full day

[00:32:33] Nathan: and he’s got the entire day.

[00:32:35] Tintin: Yeah. Just to like really get into it. But that again, uh, can be quite a lot. It’s just like quite draining. Filming videos is quite tiring. So, uh,

[00:32:45] Nathan: like one thing that I found is one time trip, we tried to do four podcast episodes in a day.

[00:32:50] Nathan: Yeah. Because we had the studio, we were offsite and all of that. And we actually didn’t end up publishing the, the fourth video because we didn’t, we didn’t quite get the packaging Right. And a few things, but really it was just, I didn’t have the energy

[00:33:01] Tintin: really

[00:33:02] Nathan: to do it any, you know, I was like, I did not produce a good video because it was on hour eight of filming.

[00:33:08] Tintin: Yeah.

[00:33:08] Nathan: And the fire alarm had gone off at 5:00 AM in the hotel that morning. So, you know, there’s some complicated factors, but really like what you’re saying is, or what I heard in that is two different things, one or three things. Uh, first always batch record. Even if it’s means two.

[00:33:24] Tintin: Yeah.

[00:33:24] Nathan: Right. Because then if you miss a week, you end up being sick, whatever.

[00:33:27] Nathan: Right? Yeah, exactly. You’ve got a little buffer. The second thing is to keep it to a system where if you do it often enough, you stay in the rhythm and you’re not, like a month later you’re like, how?

[00:33:36] Tintin: Yeah.

[00:33:36] Nathan: How do I do this? Exactly. Yeah. Especially if you’re not a professional yet. Yeah. Like Alex Ram Moey doing this at such a huge scale, like he’s a machine.

[00:33:43] Nathan: Yeah. But you know, maybe you or I starting in YouTube were like, oh, I need to actually keep this skill fresh.

[00:33:48] Tintin: Yeah.

[00:33:49] Nathan: Um, you and I are both pilots.

[00:33:50] Tintin: Yeah.

[00:33:51] Nathan: Right. If you were to not fly for oh a month, you like that first time you get back in, you’re like, okay, yep. Let me, like the muscle memory has to come back.

[00:33:59] Nathan: So same thing on the YouTube videos.

[00:34:01] Tintin: Yeah.

[00:34:01] Nathan: And the third thing I heard you say is to really align the quantity of recording, uh, with like your own output and energy levels and all of that. Yeah, absolutely. Because the last thing that we want is to record a bunch of videos. Just notice later, you know, in the edit or something else of like, well, I just didn’t have any energy.

[00:34:21] Nathan: Like, those later videos weren’t good. I didn’t do, like, I did a huge disservice to the writing and the thumbnail and planning.

[00:34:27] Tintin: Yeah. All this prep. Yeah. Prep

[00:34:28] Nathan: because I just, I didn’t perform.

[00:34:30] Tintin: Yeah. A hundred. Exactly. A hundred percent. So I think it’s gonna look different for everyone. Mm-hmm. You need to find your kind of rhythm.

[00:34:36] Tintin: And, you know, it’s worth saying here as well, that, uh, like filming is a really core pillar, obviously, in the whole process. Okay. And putting filming dates in the calendar is what forces all of this stuff to actually happen. Okay. Because you’re like, oh my gosh, I’ve got a filming day next Tuesday.

[00:34:50] Nathan: Right.

[00:34:50] Tintin: If I need to get some fricking ideas down, I need to get some titles and thumbnails down.

[00:34:54] Tintin: I need to plan some videos. So it’s like, it’s the thing that when it’s in the calendar, kind of forces everything else into the forcing portion into action, which is really helpful.

[00:35:02] Nathan: Yep.

[00:35:02] Tintin: So you find your, your filming schedule and then you commit to it. That’s what then makes everything else happen. And I also think it’s quickly worth mentioning him at this point.

[00:35:12] Tintin: You might be like, one of your audience might be listening or watching for this and being like, oh my gosh, there’s so many things. This whole team, there’s all these like systems and whatever. Um, but we, we spoke previously about this, uh, channel called, uh, by a guy called UL Wells. And UL’s strategy for all of this stuff was, uh, to just take out video, uh, take out his phone, record a video every single day, about 10 minutes long, and just share his experience working as a financial advisor for 20 years.

[00:35:38] Tintin: And he just didn’t overcomplicate it.

[00:35:40] Nathan: I think he’s been to Craft and Commerce. I think he’s been, studio has

[00:35:43] Tintin: studios. He prob has he he lives in

[00:35:44] Nathan: Salt Lake, right?

[00:35:45] Tintin: Uh, I actually dunno where he lives.

[00:35:46] Nathan: Yeah. I’m pretty sure he’s been, I’ve met him. I think he’s recorded here.

[00:35:50] Tintin: Okay.

[00:35:50] Nathan: Uh,

[00:35:50] Tintin: in

[00:35:51] Nathan: kid studios.

[00:35:51] Tintin: He’s a great like creator and entrepreneur.

[00:35:53] Nathan: Yep.

[00:35:54] Tintin: And that was his strategy. And he went to zero to a hundred thousand subscribers in a year. Mm-hmm. And so, whatever variation of this you end up going for, it’s gonna take a lot of effort, but it doesn’t have to be complicated. It doesn’t have to be feel heavy. It, you have to find your version of it that feels fun.

[00:36:07] Tintin: It feels energizing. ’cause otherwise you’re just not gonna continue with it like Right. So, you know, I think every, we encourage the audience to take everything with like a pinch of salt here. Yeah. To find their rhythm, to find their approach. And this is, this is very much the like. All in kind of strategy, right?

[00:36:21] Nathan: Yeah.

[00:36:21] Tintin: That’s what we want. Um, the dam Martel kind of approach, like maybe you could got a videographer in there or something, but, um, yeah. Okay. I think that’s everything with, with filming, I guess. Anything else you wanted to go through there or,

[00:36:31] Nathan: yeah. Um, that sounds good on filming and then we’ll come back to the schedule as we

[00:36:34] Tintin: Cool.

[00:36:34] Tintin: Yeah.

[00:36:35] Nathan: Fill in more things.

[00:36:35] Tintin: So number six is then editing. Okay. So, uh, definitely not something you should be doing yourself, um, which is like a little teaser for one of the things not to do, but, uh, yeah. Most videos on YouTube need to be edited, so.

[00:36:49] Nathan: Yeah.

[00:36:50] Tintin: I know we just mentioned is all his videos aren’t edited.

[00:36:53] Tintin: Uh, they, they are a bit more now, but, um, you know, most of them are gonna need some kind of editing and it is not a good thing for you to be spending your time.

[00:37:00] Okay.

[00:37:01] Tintin: As an entrepreneur doing that’s another team or learning how to do. So this is another team member, video editor. Cool. So I think it’s worth mentioning at this point that.

[00:37:09] Tintin: It can be that you don’t have a YouTube producer here, it’s just you communicating with the writer, the editor, and the designer.

[00:37:15] Nathan: Right. The trade off that I’m noticing in that there’s always this, this time, money trade off.

[00:37:20] Tintin: Yeah.

[00:37:21] Nathan: And I don’t know how to map it out exactly, but if we, you know, if we have this trade off between time and money, there might be an element of velocity as well.

[00:37:31] Nathan: So of how quickly do I want results?

[00:37:34] Tintin: Yeah.

[00:37:34] Nathan: So if I have far more time than money

[00:37:38] Tintin: Yeah.

[00:37:39] Nathan: Then let’s eliminate this YouTube producer role. Yeah. Right. And I can do more of this myself.

[00:37:43] Tintin: Yeah.

[00:37:43] Nathan: And all of that.

[00:37:44] Tintin: And upskill myself as well.

[00:37:45] Nathan: Yeah, exactly. Which is always a good thing.

[00:37:48] Tintin: Always helpful.

[00:37:48] Nathan: If I have more money than time, if time is the biggest constraint in my life, then absolutely.

[00:37:53] Nathan: Hire this role.

[00:37:54] Tintin: Yeah.

[00:37:55] Nathan: And ’cause the other thing is it like how, how long am I willing to wait for results?

[00:38:00] Tintin: Yeah.

[00:38:00] Nathan: If I need results this year. Like, I’m probably gonna double down on a, on a high quality team. Yeah. Spend more money and do that early.

[00:38:08] Tintin: Yeah.

[00:38:08] Nathan: But if I’m like, look, I’m playing the long game and I’m like, I’m okay with this, this curve looking pretty flat.

[00:38:15] Nathan: Yeah. And then starting to climb and I’m money constrained then. Great.

[00:38:19] Tintin: Yeah.

[00:38:19] Nathan: Go without the producer.

[00:38:20] Tintin: Exactly. Yeah. And learn

[00:38:21] Nathan: more of these yourself.

[00:38:22] Tintin: I mean, and also generally, like long term you’re better off, like knowing more about the process.

[00:38:26] Nathan: Yeah.

[00:38:27] Tintin: Learning the skills anyway. Like setting up the foundations for a good channel.

[00:38:30] Tintin: But yeah, if you want to kind of, um, like I think when, when Dan Martel, I know we’ve mentioned him a few times. Mm-hmm. When he wanted to go all in on YouTube, like two, three years ago, he hired the whole thing

[00:38:38] Nathan: Right.

[00:38:39] Tintin: And was like consultants and everyone and just like all in and then, you know, surprise his channel.

[00:38:43] Tintin: Like really blew off. Right? Blew off. Yeah. His channel blew up. Um, but yeah, video editing. And I, ideal world as well, uh, if you’ve got a YouTube producer, you don’t even review edits. So with, when I was working for Ali, um, it was kind of amazing to, to watch really. He would like film the video and then he would press like the button on the, on the camera to stop recording and that was the end of his process for the whole thing.

[00:39:07] Tintin: Okay. I would then take the SD card out, I would then upload the footage to, to Google Drive.

[00:39:12] Nathan: Mm-hmm.

[00:39:12] Tintin: And, uh, then the editors would download the footage, uh, kind of automatically ’cause they have access to the folder. Then they would edit it, upload it to a software called frame.io. Mm-hmm. Which is like probably the most popular one for reviewing, uh, reviewing content and then the YouTube producer.

[00:39:28] Tintin: So me in this scenario, I would then review the video, um, because I’d learn the skills, like, and Ali was, trust me, at that point.

[00:39:35] Nathan: Yep.

[00:39:35] Tintin: And then it would be, I, I would, I would do a round of feedback, just share some comments. It’s great if you can get to just one round of feedback that’s like, that’s what I do with my editor now is they send me the thing, I leave a couple comments and then they just upload it straight to YouTube studio so they have access to YouTube studio, they upload it there.

[00:39:53] Tintin: And, uh, yeah, that’s kind of like what it, what it should look like from, uh, from the entrepreneur’s perspective in an ideal world.

[00:40:01] Nathan: Alright, so in a minute we’re gonna get to the five things to do and the five things not to do. But before we do that, what is the last system?

[00:40:07] Tintin: The final part of the system is admin and analytics.

[00:40:11] Tintin: Okay. Just putting ’em in one in one kind of bucket. Admin is just like managing YouTube studios, so actually scheduling the videos, making sure they’ve got the right descriptions and things like that. And then the analytics side of things is reviewing the video performance, uh, not just from a views perspective, but also from how many leads did it generate for your business or potentially just sales directly.

[00:40:31] Tintin: And so that’s kind of just like all the stuff that comes after you’ve, uh, posted the video

[00:40:37] Nathan: mm-hmm.

[00:40:37] Tintin: As well. So, and

[00:40:39] Nathan: who on the team is doing that?

[00:40:40] Tintin: So yeah, if you’ve got a YouTube producer, it can be them. Um, if it’s, uh. If you don’t have a YouTube producer, it can be you, it can also be the video editor because they’re the one who’s also uploading the video to YouTube.

[00:40:51] Tintin: They’re

[00:40:51] Nathan: already in

[00:40:52] Tintin: there. They’re kind of already in there. They might as well just continue on. It depends on the relationship you have with your editor.

[00:40:56] Nathan: Mm-hmm.

[00:40:57] Tintin: Um, but we also didn’t mention the, the cost for these guys as well. Oh yeah. So we’ll quickly go through.

[00:41:01] Nathan: Yeah. So what is the, the cost for the, actually lemme take an orange.

[00:41:05] Nathan: Yeah. Sorry, my colors to match. Um, how do you structure payments for a writer and what does that cost?

[00:41:10] Tintin: So writers can, it can be a tricky one. Okay. ’cause they, it’s often like not that good a return for or not necessarily worth it for you as an entrepreneur to pay for what it takes a writer to do. And obviously we haven’t really mentioned AI in that part of the process.

[00:41:24] Tintin: AI can obviously do quite a good job these days with like, uh, scripting something for you if you can train it and give all the context. But a good script writer these days is, uh, it might be some, somewhere between 500 to a thousand dollars per video.

[00:41:37] Nathan: Okay.

[00:41:38] Tintin: So I think per video is typically the best way to think about it.

[00:41:44] Tintin: Uh, you can, some script writers might charge per the hour or something like that. I’m sure there are some script writers out there who are like, either I’m not getting paid that much, or, you know, I’m, I’m charging way more. Way more. Yeah. But like, it’s a, as a general rule, it’s something to go off. Yeah. But it just, ’cause it takes, like, to write a good word for word script.

[00:42:01] Tintin: Mm-hmm. It’s gonna take someone like. You know, maybe a day or two even with AI to like, you know, to kind of really actually get something high quality

[00:42:08] Nathan: and hopefully they’re reading it out loud to themselves. Yeah. And, and they’re thinking like, not just is the written word great, but does it flow? Does it

[00:42:14] Tintin: sound Exactly.

[00:42:15] Tintin: And two good channels to look out there, actually both in the personal finance space are Ramit sat, who we mentioned earlier, very well scripted videos, just like, they’re so good. I watched ’em, I say, wow, this is a work of art. And I’m sure that he pays his script writers somewhere in that range. Mm-hmm. And then, uh, the other one is Damien Talks money.

[00:42:32] Tintin: Okay. A UK personal finance channel. And he, uh, has, has a team, something like this. And he’s, he spends 90% of his time writing ’cause that’s where he thinks like the leverages on his channel. He

[00:42:43] Nathan: personally spends

[00:42:44] Tintin: that, he personally spends that time writing. He doesn’t have a script writer, but his videos are very well produced and made and word forward scripts.

[00:42:51] Tintin: So just a good example channel to look at. Okay. Um, and then should we come to the the video editor? Video editor? Yeah. So this is, uh, again, there’s like nuance and context, but typically $150 per video

[00:43:04] Nathan: Okay.

[00:43:04] Tintin: Is the, the kind of lowest you probably want to be.

[00:43:07] Nathan: Okay.

[00:43:07] Tintin: As an entrepreneur trying to take this seriously.

[00:43:09] Tintin: So above that, you’re gonna start to find editors who have good experience. Mm-hmm. And. Uh, actually know what they’re doing. You can go all the way up to like a thousand dollars per video here. Okay. Now, if you’re getting videos that are edited, something like, you know, Ali Dial’s videos or Daniel Priestley’s videos, which have lots of graphics and kind of animations, it’s gonna be like near a thousand dollars.

[00:43:30] Tintin: But obviously if you’re just getting started, you probably want someone in the like $200 video if someone’s

[00:43:34] Nathan: cutting a talking head video.

[00:43:36] Tintin: Yeah.

[00:43:36] Nathan: And that sort of thing without the animations or the

[00:43:38] cuts.

[00:43:39] Tintin: Yeah, it’s doing the basic stuff. Yeah, maybe like 2, 2, 300 for someone who’s good and um, you know, typically per video you can get people on retainers as well.

[00:43:48] Tintin: You can have different setups there

[00:43:49] Nathan: as you have a predictable schedule.

[00:43:51] Tintin: Yeah.

[00:43:51] Nathan: You’re like, Hey, we might, we could be doing, you get someone really good, you might be like, okay, we’re 4,000 a month for the four videos.

[00:43:56] Tintin: Yeah, exactly. Yeah.

[00:43:57] Nathan: But I may able to lock someone in ’cause I’m making this bigger commitment.

[00:44:00] Tintin: Yeah, exactly. And a good tip actually, just for, for everyone watching is the, the best place to find all of these people typically is in your audience. So,

[00:44:08] Nathan: okay.

[00:44:09] Tintin: Obviously if you don’t have an audience, then you have to go find ’em elsewhere, right? If you do have an audience already. Mm-hmm. The reason that’s so good is because they,

[00:44:14] Nathan: they already love

[00:44:15] Tintin: your material.

[00:44:15] Tintin: They already love your stuff and they already know what, know, kind of what your channel’s about. They just like, they know, they have that intuitive sense of what not to do and what to do. So,

[00:44:22] Nathan: so these are all freelance roles. Do you do the YouTube producer?

[00:44:26] Tintin: Yeah.

[00:44:27] Nathan: Part-time, full-time freelance.

[00:44:29] Tintin: It depends on how seriously you’re taking it.

[00:44:30] Tintin: Okay. I think if you’re going all in, you know, um, you wanna hire someone full-time Yeah. It’s very helpful. They’re just gonna be helping you make the channel better from mm-hmm. From like, well, yeah, from day one, but you can get someone kind of fractional or like part-time to start with. And best way probably is just like a day rate to start with.

[00:44:44] Tintin: Mm-hmm. Like, think about, um, what should that be? Go and, uh,

[00:44:49] Nathan: so from the fractional side, how would you structure that?

[00:44:52] Tintin: Um, so maybe it’s just they’re doing like a certain number of hours or certain of days per week and transparently. I actually have less experience with knowing exactly what the, what someone who’s doing that would charge Uhhuh.

[00:45:02] Tintin: Even though I was doing it myself, I was on a full-time salary from, from the full-time perspective, I can share that, you know, salaries for the YouTube producer role. Someone who’s good mm-hmm. Might range between like, uh, in dollars, $60,000 to like all the way up to like 120,000. If you’ve got some, like a really serious channel and you’ve got like someone who’s got tons of experience in the YouTube space, it might be somewhere in that range.

[00:45:21] Tintin: Like, you know, hormo is probably up of that. The top end Yeah. Kind of thing maybe, but then

[00:45:25] Nathan: higher.

[00:45:25] Tintin: Um, then if you’re just like, uh, yeah. On the lower end of, of that spectrum, it’s probably gonna be somewhere around there, but you want someone who’s got experience doing this stuff.

[00:45:33] Nathan: What if on, on the fractional side, if you’re just like, look, I need someone part-time to do all of this, is that like a monthly retainer?

[00:45:41] Nathan: How

[00:45:41] Tintin: would you Yeah, I think I’d probably structure it with like a monthly retainer. Um, maybe a day rate to start with, and then transition into a monthly retainer as well. And the day rate, like, you know, different people come to you with different, obviously asking for different things, but like you might say it could be somewhere between like two 50 to $500 a day potentially.

[00:45:58] Tintin: Okay. Um, again, take that with a, with a pinch of salt.

[00:46:01] Nathan: You say two 50 plus per

[00:46:03] Tintin: day. Yeah. Yeah.

[00:46:05] Nathan: Okay.

[00:46:06] Tintin: And all of these roles, well, actually, um, not all of these roles, these roles, editor, writer, designer, um, you know, you want someone with experience. Typically you can train people, but, um, you’ll just obviously move faster with someone who’s done it before.

[00:46:18] Tintin: And with YouTube producer, you can, that role is like quite trainable. So you can find someone who just like, loves YouTube mm-hmm. As a good sense of organization, loves your

[00:46:25] Nathan: content,

[00:46:26] Tintin: loves your content. It’s like someone to just help, help you with the channel. And, uh, then they can learn the skills of like ideation, ties, thumbnails, all that kind of stuff.

[00:46:34] Nathan: Okay. And, and because they’re following a system that someone Yeah. Like yourself has put together and said

[00:46:40] Tintin: Yeah.

[00:46:40] Nathan: You know, like, watch this video.

[00:46:42] Tintin: Yeah.

[00:46:43] Nathan: Here’s the role

[00:46:43] Tintin: in theory.

[00:46:44] Nathan: Yeah. As the producer, you’re working on these aspects of

[00:46:46] Tintin: it, these things. Yeah, exactly. Yeah. That

[00:46:48] Nathan: kind of thing. So the, the things I would look for in that producer and add to this or correct anything, I would look for a love for the niche Yeah.

[00:46:54] Nathan: That you’re in.

[00:46:55] Tintin: Absolutely.

[00:46:55] Nathan: Uh, you know, your content specifically a love for YouTube. Mm-hmm. Where like on their free time

[00:47:01] Tintin: Yeah.

[00:47:01] Nathan: They’re studying all of this stuff. Um, like a high aptitude for learning.

[00:47:06] Tintin: Yeah.

[00:47:06] Nathan: Where they tend to learn something once and it sticks with them or

[00:47:09] Tintin: mm-hmm.

[00:47:10] Nathan: Um, that kind of thing.

[00:47:11] Nathan: You don’t have to tell them like, go learn this. Exactly. Yeah. They’re like, oh yeah, I was already watching videos about time. Yeah, exactly. I’m already learning it. And last thing is someone who’s good at systems and follow up

[00:47:18] Tintin: Yeah.

[00:47:19] Nathan: Of like, is this schedule running on time? Yeah. Can I coordinate between these people?

[00:47:24] Nathan: Did we make sure the editor hit their deadline?

[00:47:26] Tintin: Yeah, exactly. A good YouTube producer is like, is like a manager of a business, like a general manager. They’re like, okay, this is the system that we have. Like, is everything working? What needs improvement? Um, where are we kind of falling short? Like all that kind of stuff.

[00:47:38] Tintin: They, and they’re just taking a ton of stuff off the, off the, the entrepreneur’s plate.

[00:47:42] Nathan: Alright. So this gives a clear view on the team. What I’m most curious about is this list of five things to do and then what not to do because I’m like, okay, I can jump into all of this. Yeah. And like, but what exactly should I be spending my time on?

[00:47:54] Nathan: Versus what things should I not touch at all?

[00:47:56] Tintin: Cool. Yeah, let’s, let’s just go through the first, the five things to do first. Okay. Then we can come to not what not to do. So obviously number one is just, is filming,

[00:48:03] Nathan: right? That requires me as the,

[00:48:05] Tintin: yeah, you can’t, as the talent, you can’t, you can’t really replace it.

[00:48:07] Tintin: And uh, if you don’t like filming, then YouTube’s gonna be, gonna be hard. Pick a different, or just pick something else. Yeah. Yeah. But, uh, yeah, you’re not gonna be able to remove yourself from that. And so obviously you wanna put that into your calendar. Have those blocks of time, like very much cemented in there.

[00:48:22] Tintin: So then after filming, the next thing is gonna be positioning and strategy. So you want to be involved in that. Obviously you don’t want someone, you making that up for you. And, uh, that’s just like a conversation either with yourself or with your, your YouTube producer where you’re just like, you know, how am I fitting into the space, the space, space?

[00:48:41] Tintin: And, uh, obviously thinking about these things like you, your avatar, your niche, just like, you know, being very clear about those things in your mind when you’re kind of approaching the channel. Then the next thing is ideation. So, uh, I even noticed like before this, um, this, uh, session we’re doing now, you were talking to your kinda Instagram person about, um, you know, different ideas that you have for Instagram reels.

[00:49:00] Tintin: Yep. It’s just very much like a natural thing for the entrepreneur, free flow entrepreneur to be doing free. It’s just like you’re gonna have ideas about the content you wanna make. And so the way that I’d be, would be thinking about this is, um, number one rule is whenever you have an idea for a piece of content, YouTube or anything, just write it down or tell someone about it.

[00:49:16] Tintin: So either tell someone on your team or just write down your phone. It’s gonna come, come to you later. Um, but then, but you don’t wanna be doing the deep research into what’s performing well, trying to un really understand your niche. Trying to like, use tools like one of 10 to try and find video outliers to like, get inspiration of what’s working that you want.

[00:49:34] Tintin: Ideally, you want a YouTube producer to be helping with or potentially, uh, a consultant that can help with that, right? If, obviously, if you’re on your own, you can, you can do it on your, you can do it like by yourself, but with the more complicated team setup, really, you wanna be in like the approvals process here.

[00:49:50] Tintin: So you come up with video ideas, you pass ’em on, and then you have like a dedicated meeting potentially. Once a month or once every two weeks. Yeah.

[00:49:57] Nathan: Where would we fit that in

[00:49:58] Tintin: the

[00:49:58] Nathan: schedule? So

[00:49:59] Tintin: I think you can just put like maybe once every two weeks or, um, something like that. Okay. You have like an intentional ideation meeting?

[00:50:06] Tintin: Um, exactly like that. Yeah. You have an ideation meeting, which is where you just discuss the video ideas that you wanna make on the channel. And it can be half an hour, can be an hour or something like that. And your producer or, uh, you and someone else. You can just go through the list of ideas that you’ve got.

[00:50:23] Tintin: Uh, it might spark some new ones and then you can just like choose the ones that you’re actually gonna commit to production. Mm-hmm. So it’s very helpful to have an ideation meeting. It can be once a month and you just like set the videos, uh, that you’re gonna do for that month. Right. On one day. That’s kind of nice and simple as well.

[00:50:37] Tintin: But uh, yeah, that’s kind of how it would

[00:50:40] Nathan: Okay.

[00:50:40] Tintin: Would, would work from the entrepreneur perspective. And then the fourth one was scripting and planning. So,

[00:50:46] Nathan: okay. You involved in that?

[00:50:48] Tintin: You are involved in it in the sense that, um, obviously you are. Like the source of all the, the knowledge and experience this channel is about you and your

[00:50:58] Nathan: right, your 25 years of personal finance

[00:51:00] Tintin: experience.

[00:51:00] Tintin: Exactly. You can’t just repeat, you can’t just outsource that to a, to a writer Completely.

[00:51:04] Nathan: Much as you might wanna. So I

[00:51:04] Tintin: see

[00:51:05] Nathan: a lot of these creators who are really successful. Like, they come on the scene and they blow up in a big way.

[00:51:08] Tintin: Yeah.

[00:51:09] Nathan: They have expertise already. Yeah. They’re not like trying to learn

[00:51:11] Tintin: Yeah.

[00:51:12] Nathan: Being a creator and

[00:51:13] Tintin: Yeah.

[00:51:14] Nathan: Become a neuroscientist. Yeah, exactly. You know, it’s like Andrew Huberman already had all this credibility and he is like, cool. So this podcast thing, how like

[00:51:22] Tintin: Yeah.

[00:51:23] Nathan: Just talking to the mic and Yeah. You know, like great that

[00:51:25] Tintin: Exactly. Yeah. And he can’t just get someone to like script his content

[00:51:27] Nathan: Right.

[00:51:28] Tintin: For him or plan his content. So, uh, an interesting challenge.

[00:51:31] Nathan: It’s gonna be like seven viral waste to whoever’s like, this has no credit, like

[00:51:35] Tintin: Yeah, exactly. Um, a channel that’s like been blowing up recently. This a guy called Callaway, have you come across him? So he’s got like 300,000 subscribers maybe in the last like, uh, 18 months or something like that.

[00:51:45] Tintin: And, um, his video’s a scripted word for word, but, uh, he’s, his content is about his experience as, uh, in the social media game. So he’s, he helps people kinda blow up on social media and um, uh, so he’s probably working with a script writer, but he’ll be sharing like brain dumping, kind of what he wants to talk about.

[00:52:05] Tintin: Maybe an interesting anecdote, um, that he’s like, well, we should get that into the video. And then someone can take that from him and turn it into a script. If you want to turn it into a word for word script. But then Alex Ozzi is just an example. Your audience know he has unscripted videos. Yeah. But what he’ll probably be doing is having conversations with his team about like, okay, we’re gonna go through these specific points.

[00:52:25] Tintin: These maybe these diagrams I’m gonna draw. And his team like, well, I wouldn’t do that, I would do that.

[00:52:30] Nathan: Yeah.

[00:52:30] Tintin: Um, all that kind of stuff. But you need to be involved in the script and planning process. You don’t want to turn up to a filming day that you’ve got in the calendar and see a script that you’ve not read.

[00:52:38] Nathan: Right.

[00:52:38] Tintin: So that is a mistake that me and Ali made a bunch of times, um, was that. I’d be like, Ali, we’ve got the script and we’re gonna film it today. And then he would read the script and be like, oh, I, I wouldn’t quite say it like that. Or like,

[00:52:49] Nathan: right.

[00:52:50] Tintin: All this kinda stuff. We’d approved the idea, but then the script wasn’t what mm-hmm.

[00:52:53] Tintin: What he was expecting. So, and

[00:52:54] Nathan: so these, these scripting days, like review days are really, really,

[00:52:58] Tintin: yeah. So this is these, we had them in for ideation, but they can be, um, would you

[00:53:02] Nathan: do it together?

[00:53:02] Tintin: Well, actually me, what I did with Ali was we had a separate then like script, uh, review session. Okay. So from Ali’s perspective, all he was doing was the filming day.

[00:53:12] Tintin: Yeah. Which he actually did every week. An ideation session or kind of an approval session, and then a script review. And the reason we kept ’em separate was just. Uh, to kind of have like just distinct

[00:53:23] Nathan: stages. Well, there’s in idea ideation, there’s no bad ideas. Yeah. You’re throwing it out there.

[00:53:27] Tintin: You’re in different

[00:53:27] Nathan: mode in, in scripting and writing and planning.

[00:53:30] Nathan: Yeah. There’s lots of bad ideas. Yeah. You’re like, don’t say that. That’s terrible. Yeah. And so to step into the different

[00:53:34] Tintin: head space. Yeah. So, okay. Um,

[00:53:37] Nathan: so then, what am I doing here? So

[00:53:38] Tintin: we can Orange

[00:53:39] Nathan: again.

[00:53:39] Tintin: Oh yeah.

[00:53:40] Nathan: Maybe,

[00:53:41] Tintin: what am I, uh, I guess putting it, it depends on your filming schedule, but you just wanna make sure that for the filming day that you’ve got in, that you have seen, you know what you’re gonna do.

[00:53:51] Nathan: Would you do it um, on a different, actually I’m gonna say with yellow go a different shape.

[00:53:56] Tintin: Yeah.

[00:53:56] Nathan: Um, would you do it on a, like, let’s see, we’re on scripting. Uh, would you do scripting every week if we’re recording every week? Or would you batch that more and like, we could review and improve? Three to four scripts.

[00:54:10] Tintin: Yeah. I think it, it obviously depends on your team and your setup. Mm-hmm. But I would batch script writing as much as you can.

[00:54:16] Nathan: Okay.

[00:54:16] Tintin: So, um, yeah, why don’t we put in like, uh,

[00:54:20] Nathan: like two for the month.

[00:54:21] Tintin: Two for the month? Okay. Yeah. Something like that.

[00:54:22] Nathan: So I’m,

[00:54:24] Tintin: yeah.

[00:54:24] Nathan: Here’s our, I’m gonna have to draw a key later Exactly.

[00:54:27] Nathan: So people can

[00:54:28] Tintin: Yeah,

[00:54:28] Nathan: I understand this.

[00:54:30] Tintin: So, so every, so essentially what we’ve got going on here is like, potentially the entrepreneur in question. They, every two weeks they are deliberately coming up with some video ideas and connecting to a few. Then they’re scripting and planning their videos. They’re batching it.

[00:54:43] Tintin: Maybe they’re doing that just like a whole morning or a whole day. They’re just like getting all like the, the content down that they wanna talk about, maybe turning it into a word for word script. Mm-hmm. And then they’re filming once a month, twice a month, or four times a month, whatever, um, works for them.

[00:54:58] Nathan: Yep. So if I were to map these out here, and if I just put my legend on here, the film is a check mark or all day filming was, uh.

[00:55:07] Tintin: Yeah,

[00:55:07] Nathan: our grid, that’s our Alex Hermo where it’s like,

[00:55:10] Tintin: yeah, yeah. He’s just going for it.

[00:55:11] Nathan: Do the full batch. Then ideation was our circle. Yeah. And scripting is our X. And so they’re sort of the key frame on watching Exactly.

[00:55:21] Nathan: Of like what those aligned to.

[00:55:23] Tintin: Yeah.

[00:55:23] Nathan: And you could put these on some of these on the same day or some other things, but what we’re getting at is that these are ideation and scripting are two separate things.

[00:55:33] Tintin: Yeah.

[00:55:34] Nathan: Like go get lunch between those two activities. Like go, you know, like

[00:55:37] Tintin: Yeah, yeah, yeah.

[00:55:38] Nathan: Get in a different head space.

[00:55:39] Tintin: Different head space. Yeah. And finally, number five is just performance. And so as the entrepreneur, you wanna be reviewing whether all this effort that you’re putting in the team, potentially that you’ve put together is actually generating return, is actually performing for you. And obviously the most important metric behind all of that is sales.

[00:55:57] Tintin: Mm. So we don’t care about, uh, views for view’s sake. It’s nice ’cause it builds our personal brand. More people know about us, right? More views is nice, but ultimately entrepreneurs care about sales. And so is the work that we’re doing driving sales for our business. And so a big part of this, we didn’t actually uh, talk about this too much, uh, up here, but in analytics is, uh, tracking your links.

[00:56:20] Tintin: Mm-hmm. So that was one thing that we actually, we missed. Okay. Was being able to track how many links, uh, how many clicks are your links getting

[00:56:27] Nathan: to a lead magnets

[00:56:28] Tintin: to a lead magnet or to an offer.

[00:56:30] Nathan: Yep.

[00:56:30] Tintin: And potentially how many, uh, sales are those clicks generating as well? ’cause there are tools out there that do that.

[00:56:35] Tintin: So one popular one is psychometrics.

[00:56:37] Nathan: Mm-hmm.

[00:56:38] Tintin: Uh, which is like a, a very popular software for just tracking. Your marketing costs. So seeing where, where people come from.

[00:56:44] Nathan: Yeah. If you’re on the pro plan for Kit, you get a free license to psychometrics.

[00:56:48] Tintin: Oh,

[00:56:48] Nathan: so

[00:56:48] Tintin: amazing. There. You do. Yeah. So that’s, it’s

[00:56:50] Nathan: a great

[00:56:50] piece

[00:56:50] Tintin: of software.

[00:56:50] Tintin: So that’s probably integrates super nicely with, um, uh, using Kit for your lead magnets and stuff like that. Mm-hmm. There’s one from Ed Lawrence who, uh, has a channel about a lot of this stuff, uh, called Rev Track, uh, which is like, I think a little bit more expensive and a little bit newer, but yeah, ultimately you wanna be like keeping a pulse on like, is this effort worth it?

[00:57:08] Tintin: Are we getting a return? Checking how the videos are performing, not obsessing over YouTube studio and the analytics you get in there ’cause you can waste hours. So

[00:57:14] you’re

[00:57:14] Nathan: saying this is at a higher level.

[00:57:16] Tintin: Is it a higher level? Are we actually generating a return?

[00:57:18] Nathan: Is are, are these thumbnails actually working?

[00:57:21] Nathan: Like look at it a monthly view

[00:57:22] Tintin: Yeah.

[00:57:23] Nathan: Is all

[00:57:24] Tintin: Yeah. And like assessing the like team member’s performance, all this kind of stuff. Mm-hmm. Um, but like ultimately like, yeah. Are we,

[00:57:30] Nathan: would you put this on the schedule as well?

[00:57:33] Tintin: Yes. Actually that’s a very good question. I think, um, I would probably set aside like.

[00:57:39] Tintin: An intentional like hour month or something like that. Okay. To, uh, to look into, um, to look into performance review. I love that. Um, so just thinking about what could be improved, uh, maybe it’s a conversation with your YouTube producer, if you’ve got one. It’s a meeting with them. It’s just like, look back at everything we’re doing.

[00:57:58] Nathan: How is the business performing?

[00:57:59] Tintin: How is the business performing,

[00:58:00] Nathan: basically all this time and money that we’re putting in? Is it paying

[00:58:02] Tintin: off? Yeah. I like that. And Ali would often ask me for like a kind of, um, well, I would do monthly reports actually. Mm-hmm. Is what I would, I would do as YouTube producer. I would kind of, uh, be like, this is how many views we got.

[00:58:12] Tintin: This is how many leads we got. Mm-hmm. This is the best performing videos, the worst performing videos. And this is how many clicks we got to our links. How many, like, all this kind of stuff. Right. And so just like a wrap up of like, you know. Whether is,

[00:58:22] Nathan: is working,

[00:58:23] Tintin: weather’s working,

[00:58:23] Nathan: that also helps. Getting that from your YouTube producer helps you understand how well are they seeing the big picture.

[00:58:29] Tintin: Yeah. And

[00:58:29] Nathan: you’re like, oh, this is great. We’re getting more views. And you’re like, wait, we’re up by a hundred more views than last month.

[00:58:34] Tintin: Like, or we’re getting tons

[00:58:36] Nathan: of

[00:58:36] Tintin: views, but like we’re not gonna get any sales. Like, and so that’s why tracking is like part of the flywheel. May, maybe we can have time for that or not, but like the flywheel of making videos, sending people to your offers early leave magnets, and then kind of making sales and, and stuff like, so it, depending on which videos perform well actually drive sales.

[00:58:54] Tintin: You can obviously wanna make more of those videos and less of the videos that, that don’t drive sales. So that’s a very key piece that actually we should have come to, uh, in, in, in that kind of step seven.

[00:59:04] Nathan: So that, that would be coming back to the admin analytics is tying it back.

[00:59:09] Tintin: Yeah.

[00:59:09] Nathan: Just under underlying analytics here.

[00:59:10] Nathan: ’cause they’re tying it back to the performance.

[00:59:12] Tintin: Yeah.

[00:59:13] Nathan: Not just of that video, but of our broader business

[00:59:16] Tintin: metrics. Yeah, exactly. Understanding which videos. Actually move the business forwards. And which videos are just like getting views, but not

[00:59:22] Nathan: vanity

[00:59:23] Tintin: generating leads or Yeah, exactly. Vanity metrics.

[00:59:25] Nathan: That sounds good.

[00:59:26] Tintin: Um, yeah,

[00:59:26] Nathan: let’s step into what not to do. ’cause I think the tendency for a lot of entrepreneurs, creators, all of that is to be like, I can do it all. I can learn all these skills. Yeah, I can dive right in. What’s number one on your list of what you should not do?

[00:59:37] Tintin: Number one is, uh, for every entrepreneur’s editing.

[00:59:40] Tintin: Okay. You don’t need to be doing the video editing. So it’s a simple one. Like it’s just worth being on the list because lemme

[00:59:45] Nathan: write that down. Oh yeah. In orange of the like, don’t do this.

[00:59:48] Tintin: And just to expand on that slightly, you obviously shouldn’t be reviewing the edits as well. In an ideal world, you can obviously do that if you have the time.

[00:59:56] Tintin: But if you have a YouTube producer, they should be able to do that. If you don’t have a YouTube producer, then obviously it’s gonna be you. But then the next one is, uh, titles and thumbnails.

[01:00:04] Nathan: Okay.

[01:00:04] Tintin: Titles are obviously. A simpler skill and like you can see how good the titles are so you can contribute to them.

[01:00:11] Tintin: But then thumbnails are the big one that you definitely don’t need to be doing, and uh, you don’t really need to have like a skill set in it either. It’s helpful if you understand like, you know, what makes people click. Mm-hmm. But it’s not something you to be worrying about if you’ve got a good thumbnail designer and a good YouTube producer.

[01:00:26] Tintin: If you don’t, you do wanna know if the ortho thumb designer is doing a good job or not. Then the next one on here, number three, is just admin. So kind of uploading files, uh, uploading stuff to YouTube, doing the video descriptions, um, being

[01:00:40] Nathan: in the weeds on YouTube studio

[01:00:41] Tintin: being in the weed. You don’t need to be doing that.

[01:00:43] Tintin: Um, either. It can be your editor, it can be your designer, it can be your YouTube producer. It could even be you have a personal assistant who just helps you with like a bunch of other things and they just do all the

[01:00:51] Nathan: mm-hmm. The

[01:00:51] Tintin: like. Setting up the links you are working with psychometrics, all this like admin based stuff.

[01:00:56] Tintin: You don’t need to be doing it. You definitely should be.

[01:00:58] Nathan: You actively should not be doing

[01:01:00] Tintin: it. Actively should not be doing it because it just takes you out of your sort of, you know, your creative headspace as as an entrepreneur in general. And it’s just like low leverage work. Mm-hmm. So someone in the team can be doing it.

[01:01:11] Tintin: Okay. And then the next one, I know we’ve touched on this already, but it was reviewing edits, so just wanna kinda reiterate that point. It’s not an essential thing for you to be doing. Now obviously your videos are very, very important. This is the whole thing. It’s like. The videos are the actual thing that’s driving the whole system forwards.

[01:01:29] Tintin: Um, but you can watch your videos, right. You know, analyze them and intentionally review them in the performance meeting or whenever it is. But you don’t actually need to be like reviewing the edits at some point if you have a YouTube producer. So in this system, yeah. If you don’t, obviously it makes sense to, you’re trying to get

[01:01:45] Nathan: everyone to operate at a higher level, like stay at this higher altitude, focus on the performance, the, the, the quality of the business, you know, what’s the impact’s having there, the quality of your performance when you’re recording on screen, like what I hear you saying is I would far rather have a content creator or a founder spend the time.

[01:02:05] Nathan: Looking back at like, okay, how can I have a better unscreen presence?

[01:02:09] Tintin: Yeah.

[01:02:10] Nathan: Then well hold on. That exact cut isn’t what I would make Exactly. Why did you exactly run it for three seconds there instead of five, you know?

[01:02:16] Tintin: Yeah. And being like, oh, there’s a spelling error in that text, or like that kind of stuff because that’s, that’s, that’s a

[01:02:20] Nathan: flaw in the system.

[01:02:21] Tintin: Yeah.

[01:02:21] Nathan: Don’t,

[01:02:22] Tintin: yeah.

[01:02:22] Nathan: Don’t try to be a, a cog in the

[01:02:24] Tintin: machine. Yeah. Your and your editor should be good enough that like, there aren’t many mistakes. So you are working to, to that point where you have an editing guideline document where the editor just like, he knows what they’re doing and they know what they’re doing and when, when they send you the video, if you don’t have a YouTube producer and you are reviewing the edit, you’re just like, nice.

[01:02:39] Tintin: Yeah. Looks good. Um, and you know, it’s not taking up a ton of your time, but in general. Yeah, if, if you, you wanna avoid these kind of like lower leverage

[01:02:50] Nathan: mm-hmm.

[01:02:50] Tintin: Tasks. And then the final one here was, uh, expecting results too soon. So it’s obviously less like a weekly task that you’re gonna be having on your schedule.

[01:03:00] Tintin: Yep. Which, just a kind of mindset point. It takes time for YouTube channels to kinda get working and sometimes it doesn’t. You know, there’s, there’s obviously all of this is just like, there’s so much context to apply to your own business and, and channel stuff. Sometimes YouTube channels can take off very quickly.

[01:03:14] Tintin: Uh, if you get the right team behind it, you have the right strategy, all this kind of stuff. But a good mindset to have is like, okay, I’m gonna take YouTube seriously. I’m gonna commit to a filming days and a posting schedule of once a week or, um, or every two weeks. That was actually something we missed was how often should I post?

[01:03:29] Nathan: Yeah.

[01:03:30] Tintin: Um, uh, which is like ultimately once a week is like just the staple.

[01:03:35] Nathan: That’ll work just fine.

[01:03:36] Tintin: Um, I wouldn’t go less than once every two weeks because you’re just not making enough content to, to grow. And if you want to be gold standard or you wanna like push, then twice a week is gonna be, uh, like a reasonable maximum.

[01:03:50] Tintin: Going beyond twice, twice a week is just like the content quality starts to dip. Your audience can’t keep up and it’s just the returns aren’t there. So that’s um, uh,

[01:04:00] Nathan: so we’re talking about expecting quick results. Yes. So what time period am I allowed to take a step back? I implement the system. When can I take a step back and be like, is this working?

[01:04:11] Nathan: Like, and start to see based on results.

[01:04:13] Tintin: Yeah. I think three to six months is like,

[01:04:16] Nathan: okay. The first time they, you were line

[01:04:17] Tintin: is, yeah. I think within three months you are like, we’re just, I’m just trying to make videos and get the system kind of going here, whether it is with the team or without one. Whether it’s just you or you’ve got a little bit of help, you’re just like, I’m just finding my feet.

[01:04:28] Tintin: I’m, I’m taking this seriously. I’ve got my filming days scheduled in. Right. And I’m putting, and all the inputs are in place for at least three months. Yep. Because that’s that saying, you know, results, were a lagging indicator of, of inputs. We wanna, we wanna have the inputs for like, at least three months.

[01:04:43] Nathan: Yep.

[01:04:43] Tintin: Six months would be a better frame.

[01:04:46] Nathan: Mm-hmm.

[01:04:46] Tintin: Even better than that would be like, I’m doing this for, you know, 2, 3, 4 years

[01:04:50] Nathan: no matter what.

[01:04:50] Tintin: Or just like for the long term, you know,

[01:04:51] Nathan: I’ll, I’ll try to be 1% better

[01:04:53] Tintin: and I’m just gonna keep going. Yeah. So yeah, there is, there is that mindset as well. And um, yeah, it’s very tempting to start YouTube putting lots of effort, realize how draining filming is planning content, like how intense this stuff can be.

[01:05:07] Tintin: And then just be like, I’m not seeing any results after two months and I’m gonna give up because I’m not enjoying it. And obviously that’s a totally fair business decision, but it can take time to

[01:05:16] Nathan: get

[01:05:16] Tintin: results.

[01:05:17] Nathan: So I’ve talked to literally thousands of creators

[01:05:20] Tintin: Yeah.

[01:05:21] Nathan: In my, the last 13 to 15 years that I’ve been in this business.

[01:05:26] Nathan: Yeah. And I have never met a single creator who showed up every single day

[01:05:30] Tintin: Yeah.

[01:05:30] Nathan: For at least 30 minutes or an hour.

[01:05:33] Tintin: Yeah.

[01:05:33] Nathan: Like actively tried to get better.

[01:05:35] Tintin: Yeah.

[01:05:36] Nathan: And did that for multiple years.

[01:05:37] Tintin: Yeah.

[01:05:37] Nathan: And was not like substantially successful. Like six figure to seven figure creators.

[01:05:42] Tintin: Exactly.

[01:05:43] Nathan: I’ve met tons and tons of creators who tried it for two weeks.

[01:05:48] Nathan: Two months, yeah. That sort of thing. And died out and never found success.

[01:05:51] Tintin: Yeah.

[01:05:51] Nathan: But I have never met the person who’s like, I was grinding it out. I did all of the things.

[01:05:56] Tintin: Yeah.

[01:05:57] Nathan: And I learned continually. Yeah. And I didn’t find success. I,

[01:06:00] Tintin: yeah.

[01:06:00] Nathan: I just, I’ve never met that person.

[01:06:02] Tintin: And they, yeah, exactly. So. You can expect results if you put in the, if you put in the work.

[01:06:07] Nathan: Yeah. But set that timeframe around.

[01:06:09] Tintin: Yeah.

[01:06:09] Nathan: Um, in three to six months, I’m looking at how well is my system, my inputs? Am I checking all these boxes? I’ve been doing all that.

[01:06:16] Tintin: Yeah.

[01:06:16] Nathan: And then six plus months is when I’m allowed to start to see, okay, are there results?

[01:06:21] Tintin: Yeah.

[01:06:22] Nathan: Like, are, are we improving in results based on the inputs that we have?

[01:06:25] Tintin: Exactly. Yeah. And we drive actually driving sales to our business, which is what this is all about. We’re getting the return that we, we were hoping for when we started to take this really seriously. And an interesting channel who’s actually gone through a very kind of. Uh, gone through this, this shift, um, very recently there’s a woman called, uh, Joanna V or y I’m, she sure say her name, but she has a channel about copywriting.

[01:06:46] Nathan: Yeah.

[01:06:47] Tintin: Have you, do you know her?

[01:06:47] Nathan: She’s a friend of mine from like 10 years ago.

[01:06:49] Tintin: Oh, okay. Okay. Yeah. So have you seen her YouTube channel?

[01:06:51] Nathan: I have not. We’ve, we used to speak at the same conferences and all of that, but I, I haven’t seen her like

[01:06:56] Tintin: rising

[01:06:56] Nathan: YouTube.

[01:06:57] Tintin: I don’t really know much about her. I just have, I’ve just, like her, one of her videos popped up on my feed and I was like, looked at her channel.

[01:07:01] Tintin: I was like, whoa, this is super interesting. So she, for a couple years on her channel was just posting like two minute long, three minute long videos, like clips of stuff or just like little talking head bits. The titles were really, uh, just like descriptive and boring.

[01:07:17] Nathan: Yep.

[01:07:17] Tintin: And they just weren’t following like basic title principles.

[01:07:20] Tintin: The thumbnails were like really amateur, but they’d been design in Canva without any kind of thought in them. Not that canva’s actually a bad, uh Right. A bad thumbnail tool. Um, but she was making these like kind of basic mistakes. Then you can see the video where she clearly. Got some help.

[01:07:35] Nathan: Mm-hmm.

[01:07:36] Tintin: She started to understand the platform.

[01:07:37] Tintin: She started to put in some, like, regular filming sessions. She started to implement this system and uh, the first video that she did, uh, kind of with her like new approach to YouTube has got over 200,000 views overnight. So she implemented the system and it just went, like it, her lead sky skyrocket, skyrocketed, her business skyrocketed, and she has got like a bunch of unqualified leads coming through.

[01:07:58] Tintin: ’cause she was getting so many views, but, uh, her business is also like right. Flourishing as a result. And so she did, like, it doesn’t have to be complicated, you know, it, it can feel super overwhelming, especially looking at this board right now. But, um, you know, ultimately it’s, it doesn’t, it’s the more seriously you take yourself, more effort you put in right.

[01:08:17] Tintin: For the longer timeframe and just 1% improvements. Like, you’re gonna get the results that you’re looking for eventually.

[01:08:23] Nathan: Yep. I love that. Okay. I wanna ask you a couple rapid fire questions and then I wanna recap this thing.

[01:08:28] Tintin: Yeah.

[01:08:28] Nathan: And, uh, let people know where they can find you and all of that.

[01:08:31] Tintin: Oh yeah.

[01:08:31] Nathan: So first rapid fire question.

[01:08:33] Nathan: How much time as the founder, let’s say I hire. Okay. Yeah. Hire this team and all of that.

[01:08:38] Tintin: Yeah.

[01:08:39] Nathan: What is the amount of time I should expect to spend per week to bring this to life?

[01:08:43] Tintin: Cool. Uh, I think per week you should expect like a day. Okay. I think of your, of your working week. Okay. Around that at least is gonna go towards growing the YouTube channel.

[01:08:54] Tintin: You

[01:08:54] Nathan: think eight hours a week I could get this done.

[01:08:57] Tintin: Yeah. Eight hours a week is gonna be, uh, kind of, at least probably what you’re gonna need to, to do to implement this. It might to start with take up like two days a week of your time. You’re getting into three days a week, then you’re probably spending too much time.

[01:09:08] Nathan: Something’s wrong with your system.

[01:09:09] Tintin: Yeah. I mean, maybe it’s to start with you, it is like a bit heavy. Mm-hmm. And it, and, and, uh, hard and you’re trying to figure everything out. But ultimately it doesn’t have to be two full days as well. It can be like mornings or, you know Yeah. Different blocks here and there, like as we’ve got, but um, yeah, one to one to two days.

[01:09:23] Tintin: Uh, when I was working with Ali, he had one filming day per week, and then these two ideation and scripting meetings mm-hmm. Which were like an hour each, let’s say. So it was kind of amounted to like a day and a half.

[01:09:33] Nathan: Okay.

[01:09:34] Tintin: Uh, per week. So,

[01:09:36] Nathan: yeah. But he’s also. At the top of YouTube, you know,

[01:09:40] Tintin: he’s also

[01:09:40] Nathan: someone who’s running a full-time business.

[01:09:42] Tintin: Yeah.

[01:09:43] Nathan: Uh, could be doing it

[01:09:44] Tintin: in,

[01:09:44] Nathan: in less time. Yeah. But it’s important to call out. Like that is a meaningful commitment.

[01:09:47] Tintin: It’s a meaningful commitment as we, but as we discussed before mm-hmm. The episode, you can set the constraint.

[01:09:52] Nathan: Mm-hmm.

[01:09:53] Tintin: I don’t want this to take more than a morning a week. Right. And that’s an interesting kind of thought experiment.

[01:09:57] Tintin: It’s like, okay, if I had to do YouTube in a really fun, light way that was gonna energize me in a morning a week, or maybe even like two hours a week, what would that look like? You’re gonna go through all these steps kind of regardless ’cause of just how you make a YouTube video. Right. And whether it’s you’re spending five minutes on one of them, you’re gonna be doing them.

[01:10:14] Tintin: Uh, but that’s also an interesting thought experiment. It’s like, okay, I don’t wanna spend eight hours a week, but I’m kind of interested if I spend, you know, two hours a week, what does that look like?

[01:10:21] Nathan: Right.

[01:10:21] Tintin: And uh.

[01:10:23] Nathan: That was gonna be my next question is like, what constraints could you put on it? And one of my favorite questions to ask is what would have to be true?

[01:10:29] Tintin: Yeah.

[01:10:30] Nathan: And so you say like, what would’ve to be true for me to, to hit 10,000 subscribers on YouTube from zero

[01:10:35] Tintin: Yeah.

[01:10:35] Nathan: In 12 months.

[01:10:36] Tintin: Yeah.

[01:10:37] Nathan: With only three hours a week at my time. And you could map it out and you’re like, well, I have to, you know, spend more money than time, you know?

[01:10:44] Tintin: Exactly. Just play with the pieces.

[01:10:45] Tintin: Yeah. Because it’s a, it’s a production system. It’s just like, okay, this here, this there. Like just moving it around. I think that’s an awesome question. Yeah. And that is the one that people should be asking is like, what outcome do I want? And what would have to be true to get the outcome?

[01:10:56] Nathan: Hmm. Okay. Final question of everybody that you hire.

[01:11:01] Tintin: Yeah.

[01:11:01] Nathan: What is the like highest leverage role that you bring in?

[01:11:05] Tintin: I think the best way to answer that is to think about, just look at the, the, the production system here. These first four steps

[01:11:12] Nathan: mm-hmm.

[01:11:12] Tintin: Are really where your, your gains are to be had. It’s like the 80 20, this is leverage. Yeah. This is the leverage.

[01:11:17] Tintin: And that’s, that comes before filming. So the 80 20 of YouTube is all in like the preparation. So what videos are we actually choosing to make? What, uh, what titles and thumbnails in are we gonna put on them? And then what is gonna be in the content

[01:11:31] Nathan: right

[01:11:31] Tintin: before you can get to filming. So that’s where the 80 20 is.

[01:11:34] Tintin: And so,

[01:11:34] Nathan: whereas most people do the reverse.

[01:11:36] Tintin: Yeah.

[01:11:37] Nathan: They’re like obsessed. They spend all their time filming and then tons of time editing.

[01:11:41] Tintin: Yeah.

[01:11:41] Nathan: And then they’re like. On the analytics and all of that. Yeah. And you’re like, well, the analytics aren’t good because your ideation, you’re positioning

[01:11:47] Tintin: Yeah.

[01:11:47] Nathan: Your thumbnail.

[01:11:48] Nathan: Those were all not

[01:11:49] Tintin: good. Exactly. There’s, there’s a channel I love by a friend of mine called, uh, Lewis, who has a channel called Mule of Knowledge and 600,000 subscribers or something. He teaches like this on a whiteboard. His videos are like 15, 20 minutes, no editing, no cuts, like, kind of like a Z. But he, uh, spent so much time thinking about like, how do I wanna explain these, these concepts?

[01:12:07] Tintin: He, he’s talking about, um, uh, kind of like, um, psychology mm-hmm. Mindset, being a social person dealing with social anxiety. And he like, uh, it’s all just on a whiteboard, like you’re in a classroom with him. Right. There’s no editing, but his camera presence is just so good that he doesn’t really need it, but all of his returns are in this, in this like writing and planning and ideation phase and not in the, like, in the editing and, and stuff like that.

[01:12:31] Tintin: So

[01:12:31] Nathan: that’s something else that has stood out to me about Dan Martel. Yeah. So he’s been a friend of mine for, I don’t know, 10 plus years now. Yeah. And I once went and spoke at his mastermind. Yeah. For like, um, his SaaS founders group, right? So it’s the top people in his group, maybe 25, 30 people there. And I spoke about a concept and shared it all and he jumps up and he is like, you know what you need?

[01:12:50] Nathan: You need a diagram? Yeah. And he’s like, put it in a triangle. Here’s these. Yeah. And he had that ability, like your friend to say, I. Let me take this complicated idea. Yeah. That, you know, I talked about for like six minutes or so.

[01:13:01] Tintin: Yeah.

[01:13:01] Nathan: And then he like heard that, distilled it down. Yeah. Put it in his di a neat diagram that everyone could walk away with and Dan Martel talking more.

[01:13:08] Nathan: A few of these people who are

[01:13:09] Tintin: Yeah.

[01:13:10] Nathan: Really influential. Yeah. Have gotten very, very good at that.

[01:13:12] Tintin: Yeah.

[01:13:13] Nathan: And like that’s in the 80 20.

[01:13:14] Tintin: Exactly. Yeah. I’ve started to watch Taki Moore’s videos as well. Oh, he’s so good. I don’t quite have the problems that he’s like talking about in terms of like, you know, eight figure entrepreneurs.

[01:13:21] Tintin: But, um, it’s, a lot of it is just in, in these first four steps, isn’t it? Like he’s very good on camera. He’s not really editing the videos, he’s just, you know, so he, he’s definitely thinking about these things even though it looks simple. Yeah. On camera when you’re watching.

[01:13:33] Nathan: I love that. Okay, so we’ve got a bunch of things here.

[01:13:36] Nathan: What I love about this overall is you’ve mapped out the entire system, given people a playbook that they can clone directly into their business and say, okay, if I’m willing to put in this level of commitment, you know, the money that we’ve outlined, like

[01:13:48] Tintin: yeah.

[01:13:48] Nathan: All of the steps are here. Um, I think this is fantastic.

[01:13:52] Nathan: Now people want more help going through this process. Right. And they’re saying, okay, this is good.

[01:13:57] Tintin: Yeah.

[01:13:57] Nathan: You know, an hour and whatever, hour and 15 minutes you gave me the breakdown. Um, but talk for a second about like one where people can find you and your content. Yeah. And then two, the program that you run to help people with this.

[01:14:08] Nathan: Exactly.

[01:14:08] Tintin: Yeah. So what I do is, uh, actually I help people who have built audiences on YouTube already. So YouTubers first and help them build businesses kind of off the back of it. Oh, smart. A bit more of the monetization side. Yep. And that is a program called the hundred K YouTuber. Mm-hmm. Or a hundred thousand dollars YouTuber.

[01:14:23] Tintin: It’s just like a fun name. And, uh, so you can find that at a hundred k yt.com is the, is the URL. Um, but my YouTube channel is Tintin Smith. And then, uh, so yeah, I’m, I can definitely help people kind of, um. Like, I can coach people to, to implement their systems kind of through that program if they’re the right fit.

[01:14:42] Tintin: But if you want this actually like done for you, there are people who do just come along and like, we will take all of this off your hands. Except for like filming and,

[01:14:49] Nathan: yeah.

[01:14:49] Tintin: And, and, and a bit of scripting and stuff like that. A friend of mine staff, uh, I dunno if you’ve come across him, but he, he’s not my business partner.

[01:14:55] Tintin: He’s just like a best mate and I’m gonna give him a plug ’cause he uh, he has a done for you YouTube agency.

[01:15:00] Yeah.

[01:15:01] Tintin: And it’s like one of the best in the space. And uh, you can just go to his LinkedIn, like Safwan Mohammed and book a call there with, with SAF if you want like a done for you version. Yeah.

[01:15:09] Tintin: Which is which I don’t offer. So I think it makes sense to chat. I

[01:15:12] Nathan: love that. Well, everyone should go search on YouTube. Just Tintin Smith.

[01:15:15] Tintin: Tintin Smith. Yeah.

[01:15:15] Nathan: Go find you there. And then for every, anyone who’s watching who is obsessed with YouTube maybe already has an audience Yeah. Is like, well hold on.

[01:15:22] Nathan: You’re talking about numbers that are far beyond. Uh, you know, the revenue per Yeah. Video that I’m getting then that’s where your program comes in. Exactly. You can say, Hey, let me help you build the business.

[01:15:32] Tintin: Yeah, exactly. Yeah. And I have a weekly newsletter, which I send on Kit, obviously as well. Thank very much.

[01:15:37] Tintin: So, uh, we can put that in the, the link in the description or something that as well, in case people want to kind of read my, my weekly updates on, on YouTube and building one of these businesses and stuff like that. Perfect.

[01:15:46] Nathan: Well, thanks so much for coming on.

[01:15:47] Tintin: Thank you very much, Nathan. I really enjoyed it.

[01:15:49] Nathan: If you’re thinking about how to structure the right offer for your YouTube audience, episode 87 with Jay Clouse is the next one to watch. Jay breaks down why courses are losing ground and what high ticket offer structures are actually gonna work long term. Specifically for creators who already have an audience coming in from YouTube, like the video.

[01:16:05] Nathan: If you enjoyed it, hit subscribe on YouTube or wherever you’re listening, and I’ll see you next week.