Topic: The Web App Challenge

Step-By-Step Landing Page Copywriting

Let me start by warning you: This is a long post. I want to take you through the process of writing and designing the ConvertKit sales page. As you’ll see, I had a huge amount of help from Amy Hoy. Throughout the process she gave great advice on copywriting that I’d like to share here. […]

Naming your product

Naming is probably my least favorite part of the product creation process. I feel like I spend days or weeks just going in circles, coming up with nothing good. It is a painful cycle of thinking up names then checking the domain registry, only to find the .com is taken. It sucks. Though now I […]

The Best Marketing Method I Know

Imagine you and I meet for the first time on the street. After a quick introduction I ask, “Do you by chance work with software?” “Yes, I’m a developer.” you respond. “Perfect! I just wrote a book about designing better web applications. Would you like to buy it?” How many copies do you think I […]

Helping People Who Help Themselves

I’ve received a lot of help lately from very talented people. At the end of one of these conversations with Amy Hoy, when I was profusely thanking her for her help, she said something that will stick with me for a long time: “I like helping people who help themselves.” Now that I’ve achieved a […]

Don’t throw away your competitive advantage

When someone you respect tells you they think you are making a big mistake, stop and listen. That’s what happened to me after I announced The Web App Challenge. I started the challenge not knowing what I would build or what the target market would be. I made a statement in the announcement post about […]

Finding a Developer

I was expecting the process of finding a developer to include browsing lots of Elance profiles while trying to determine how a bulleted list of skills translated into an actual web application. Luckily for me, I never had to do that.   It Started With Teaching When you teach, people will listen. Giving away information […]

Finding Ideas For Your Next Project

When starting a new business project, how do you decide what to produce? The common thing you hear is that an idea is necessary to start. I know a lot of wannabe entrepreneurs who are constantly trying to come up with their next big idea. They think great ideas are not only hard to come […]