Topic: The Web App Challenge

Email marketing startup ConvertKit raises $1.8m from large group of angel investors

ConvertKit, an email marketing company for professional bloggers, has just announced they closed a funding round of $1.8 million from a large group of angel investors. While a traditional angel round may include up to 20 investors, this round was far over-subscribed with over 6,500 investors participating. This new funding will be used to expand […]

From losing money to a 51% profit margin in 5 months

A few months ago I wrote about the difficulty of self-funding a rapidly growing startup. If you haven’t read that yet, go and do that now. I’ll wait. Here’s the quick timeline: JAN 2013 — Started on the idea for ConvertKit JUN 2013 — Reached $2,000 a month in recurring revenue (MRR). SEP 2014 — Revenue declines to $1,330 […]

Growing ConvertKit to $30,000 in Monthly Recurring Revenue

A year ago I made the decision to focus full-time on ConvertKit—which at the time was a failing product with only $1,337/month in revenue. In order to turn it around I… Focused full-time on just ConvertKit—ignoring my other businesses and products. Invested $50,000. Hired my dream team. And worked like crazy. You can read that […]

Growing ConvertKit to $5,020 in Monthly Recurring Revenue

If you could sum up an entire story in one image, it would be the monthly recurring revenue graph for ConvertKit. So if you want the short version of the last 2 years of my work, just look at this image: Now I’d like to share the behind the scenes stories that explain exactly what […]

How selling a SaaS app like an info-product doubled revenue

18 months ago I launched The Web App Challenge and started building ConvertKit, an email marketing company. The journey has had a lot of ups and downs, but overall has been a lot of work without too much growth. This is the latest installment in that story. Anyone looking to get into building a software-as-a-service […]

Why you can’t sign up for my SaaS app

Today I announced a radical new direction for ConvertKit, my email marketing SaaS application:  You can’t create an account. Seriously, go to the website and try to pay me. You can’t. Like every other SaaS business, ConvertKit’s goal is to make money. So why remove every payment method from the site? Well, I have a […]

What can you do in six months? Concluding The Web App Challenge

How long is six months? It’s not the number of days that matter, but instead what you can do with them. At the beginning of this year I wanted to know if I could turn six months into a brand new business. A business with actual demand, customers, and most importantly, revenue. On December 31st, […]