What would you like to learn?
I write regularly on both design and marketing. In order to get introduced to my content, it's best that you pick one and go from there. Do you want to design better software or websites? Or build audiences and sell products?
It seems like every week or so a new startup launches a promo page featuring nothing more than a slick video and an email opt-in form. Creating a landing page that collects email addresses is easy (hint: use ConvertKit), but creating a compelling video intro is a little more work. Recently, I wanted to create […]NB 005 — Self-publishing with Justin Jackson, Sacha Greif, and Paul Jarvis (Part 2)
This is part two of the live event Sacha Greif and I put together in August of last year. As a reminder, you can watch a video of the event here, and you can listen to part one here if you missed it. Enjoy part two of The Self-Publishing Hangout! Sacha, Justin, and Paul are […]The complete guide to making a full-time salary from one book
After a big book launch, sales fall off a cliff and are hard to regain. If you are lucky, your monthly sales will level off at something that is still meaningful to you (maybe $1,000-$3,000 per month), but certainly not enough to make a living. Once you learn this – as I did – you’ll quickly […]How too many products can hurt your business
Each time I launch a new product I see a nice spike in revenue that trails off over time. After The App Design Handbook launch I saw revenue drop down to about $2,000 to $3,000 a month without much promotion. My immediate thought was, if I add another product not only will I see a giant spike […]