What would you like to learn?
I write regularly on both design and marketing. In order to get introduced to my content, it's best that you pick one and go from there. Do you want to design better software or websites? Or build audiences and sell products?
I first setup my Airbnb account in 2011 as Hilary, Oliver, and I set out to travel around Europe for 5 weeks. Since then I’ve stayed at dozens of Airbnbs and loved all but one (unfortunately it’s not an interesting story). Over the years I’ve always wanted to see the other side of it as […]The one question great designers ask
No matter your skill level, there’s one question you can start asking in order to think like a great designer: “How should it work?” Yep, it’s that simple. Not “How should it work?” But “How should it work?” Ignore what everyone else is doing. Ignore what the engineers say is possible or easy to build. […]Direct Sales for Bootstrapped SaaS Startups: from $1,300 to $725,000 MRR
Venture-backed startups have used direct sales for a long time. Read any Jason Lemkin post and sales are part of the standard playbook. Raise capital, hire a sales team, get a list of leads, and dial until you convert them to customers. If that’s you, this article isn’t written for you. There’s another group in […]Why I started a conference
After picking up my conference badge I stood outside the registration building. What’s next? There weren’t any attendee meetups for at least an hour and I didn’t know a single person in Portland. I only had one thought: this conference couldn’t be a repeat of Seattle in 2009. I wouldn’t let it. What happened in […]