Topic: Marketing

Email marketing systems for professional bloggers

In my last post I covered nine quick wins for email marketing. If you read through that article and thought it was rather basic, then today’s article is for you. These are systems you should have in place as a professional blogger. They aren’t necessarily quick to implement, but they’ll have a much bigger impact […]

9 email marketing wins that take less than an hour

Optimizing your entire email marketing process can take a ton of time. Since it’s rare to feel like you have a week to get everything perfect, I want to give you a list of changes that will result in quick wins, but not take more than about 30 minutes each. If you pick 3 of these […]

Stop sending email broadcasts

I got some flak last year when I proclaimed that beautifully designed email templates are bad for business. Today, I’m here to tell you about another common email marketing tactic that should be stopped: Broadcast emails (or ‘campaigns’ as they are called in some tools) shouldn’t be used. Yep, that’s right. The main tool used […]

Join me as I create & launch a product in 24 hours — Sponsored by Creative Market

***Update: The 24-hour product is live! The product I’ve been working on for the past 24 hours is live and already selling. You can buy 10 Days to Better Design here. If you haven’t been following along, you can read the full story below: *** I love creating new products. There’s a certain thrill that comes […]

Black Friday

Good morning! I hope your thanksgiving was as good as mine! I’d give it at least a 9 out of 10. I filled the day completely full and enjoyed every minute of it: Got up with my two boys at 6:30—someday I wish I could train them to sleep in a little longer. Baked a […]

Creating a promo video for your product

It seems like every week or so a new startup launches a promo page featuring nothing more than a slick video and an email opt-in form. Creating a landing page that collects email addresses is easy (hint: use ConvertKit), but creating a compelling video intro is a little more work. Recently, I wanted to create […]

The complete guide to making a full-time salary from one book

After a big book launch, sales fall off a cliff and are hard to regain. If you are lucky, your monthly sales will level off at something that is still meaningful to you (maybe $1,000-$3,000 per month), but certainly not enough to make a living. Once you learn this – as I did – you’ll quickly […]