Topic: Marketing

Stop sending email broadcasts

I got some flak last year when I proclaimed that beautifully designed email templates are bad for business. Today, I’m here to tell you about another common email marketing tactic that should be stopped: Broadcast emails (or ‘campaigns’ as they are called in some tools) shouldn’t be used. Yep, that’s right. The main tool used […]

Join me as I create & launch a product in 24 hours — Sponsored by Creative Market

***Update: The 24-hour product is live! The product I’ve been working on for the past 24 hours is live and already selling. You can buy 10 Days to Better Design here. If you haven’t been following along, you can read the full story below: *** I love creating new products. There’s a certain thrill that comes […]

Black Friday

Good morning! I hope your thanksgiving was as good as mine! I’d give it at least a 9 out of 10. I filled the day completely full and enjoyed every minute of it: Got up with my two boys at 6:30—someday I wish I could train them to sleep in a little longer. Baked a […]

Creating a promo video for your product

It seems like every week or so a new startup launches a promo page featuring nothing more than a slick video and an email opt-in form. Creating a landing page that collects email addresses is easy (hint: use ConvertKit), but creating a compelling video intro is a little more work. Recently, I wanted to create […]

The complete guide to making a full-time salary from one book

After a big book launch, sales fall off a cliff and are hard to regain. If you are lucky, your monthly sales will level off at something that is still meaningful to you (maybe $1,000-$3,000 per month), but certainly not enough to make a living. Once you learn this – as I did – you’ll quickly […]

How too many products can hurt your business

Each time I launch a new product I see a nice spike in revenue that trails off over time. After The App Design Handbook launch I saw revenue drop down to about $2,000 to $3,000 a month without much promotion. My immediate thought was, if I add another product not only will I see a giant spike […]

How selling a SaaS app like an info-product doubled revenue

18 months ago I launched The Web App Challenge and started building ConvertKit, an email marketing company. The journey has had a lot of ups and downs, but overall has been a lot of work without too much growth. This is the latest installment in that story. Anyone looking to get into building a software-as-a-service […]