Topic: Business

Mental frameworks for making decisions

Now that I lead a team of 25 there are a lot more decisions to be made. Fast decision making is a major advantage to being a small company and something I’d hate for us to lose as we grow. To help, I’ve started listing out several mental frameworks I use for decision making. These frameworks […]

From losing money to a 51% profit margin in 5 months

A few months ago I wrote about the difficulty of self-funding a rapidly growing startup. If you haven’t read that yet, go and do that now. I’ll wait. Here’s the quick timeline: JAN 2013 — Started on the idea for ConvertKit JUN 2013 — Reached $2,000 a month in recurring revenue (MRR). SEP 2014 — Revenue declines to $1,330 […]

It doesn’t get easier

Earlier this week LeadPages released their ConvertKit integration. For over 2 years that has been our most requested integration—even losing us accounts that didn’t want to use the workaround copy/paste integration. But that objection is gone now. And we have almost all of the major integrations our customers request. Our sales process just became easier. […]

Solving the cash problems from self-funding rapid growth

“If you grow too fast it can kill the business.” After spending years fighting for even a tiny bit of growth, ConvertKit was now facing a totally different kind of problem: more growth than we could support. In October, November, and December we were averaging growing 40% per month. Recurring revenue went from $25,000 in […]

Knowing when to quit

That company or project you started isn’t working out. You were excited, early customers were excited, but once you launched nothing really happened. Even worse, it’s not a total failure. You made some money. Not enough to grow, but at least a few people paid for it. When do you pull the plug and move […]

2015 in review — 1 year after I quit blogging

Wow. What a year. At the end of last year I made the largest business decision I’ve ever made: stop working on my very profitable training business (to the tune of $20,000 to $50,000 per month!) and instead put all my time, effort, and money into my failing software company. I also almost entirely stopped […]

Growing ConvertKit to $30,000 in Monthly Recurring Revenue

A year ago I made the decision to focus full-time on ConvertKit—which at the time was a failing product with only $1,337/month in revenue. In order to turn it around I… Focused full-time on just ConvertKit—ignoring my other businesses and products. Invested $50,000. Hired my dream team. And worked like crazy. You can read that […]