Launches for great products often flop, all because the creators put all their energy into the product and none into planning the launch. Your effort put into writing, designing, or developing a great product is wasted if you don't nail the launch.
Even influencers with thousands of followers can't sell products without the right techniques. When I had an email list of 5,000 subscribers I thought it would be easy to sell out a small workshop—so I sent one email to launch the workshop. It failed.
I didn't sell a single seat.
The problem was that I sprang the product on my audience before I built up desire.
That same mistake is made all the time by marketers who are puzzled that their hundreds of thousands of followers don't drive meaningful sales. The truth is audience size is just one of many factors in a successful launch. If you’ve been focusing exclusively on growing your subscriber list—subscribers from just any source—I have some bad news for you.
Without an existing audience you have to hustle to get people to listen to you. That means you will have to provide value through teaching great content. When you build an audience focused around a specific product they will be more likely to purchase, since they didn’t just sign up to get a free guide, but instead to get updates about your new product, that they are considering purchasing.
Everyone is telling you to use social media, but the most successful marketers know that email converts far better. In fact, the e-commerce platform Gumroad shows that purchasers from email convert at nearly 2x the rate of social media traffic.
If doubling conversions, tripling revenue, and actually profiting from your hard work is interesting to you, Mastering Product Launches is the right course for you.
In this video course you will learn exactly what it takes to make a product launch successful. Then learn directly from experts who have had blockbuster launches. Each interview is hand-picked to teach you something specific and incredibly valuable.
Take a look at the course contents below.
Building up to launch
Setting up the foundations for a successful product launch.
14:51 | 3 videos
Building an email list
12:09 | 4 videos
5:36 | 2 videos
Pricing & Preorders
20:28 | 4 videos
How to launch like a pro.
8:26 | 4 videos
Working with others
12:07 | 3 videos
The launch sequence
11:17 | 3 videos
11:36 | 4 videos
How to make the most of your launch and continue selling after the launch is over.
Launch tactics to consider
11:45 | 2 videos
After the launch
17:42 | 5 videos
Learn hands-on from product launch experts.
Product launches in a 7-figure business with Keith Perhac
Launching a bestselling book with Tim Grahl
Creating systems to launch every week with John Lee Dumas
From zero to profitable ebook launch with Sean Fioritto
Using Facebook ads for a profitable launch with Rick Mulready
Lessons from 100+ product launches with Ryan Delk
How to execute a 7-figure launch with Andy Drish
Building your email list with paid acquisition with Liam Veitch
About Your Instructor
Over the last few years Nathan has learned exactly what works in product launches through repeated profitable launches. He uses teaching and education to build up anticipation before each launch to ensure the maximum number of sales.
Nathan is the author of Designing Web Applications, The App Design Handbook, and Authority. He also founded the email marketing company ConvertKit.
This is the self-serve package. You get the entire course (as described above) and all the expert interviews (which are effectively masterclasses in topics like webinars, Facebook ads, and so much more!). Each video is available for you to stream or download for offline viewing.
I'm confident that the material in this course—if followed correctly—will pay for the price of the course 10x over!Purchase Mastering Product Launches ($499)
Just like the other package you get all the courses and interviews. After you've had a chance to watch them and put together an action plan we will get on a group call—with the other people who have purchased this package—and spend time with each individuals launch plan. This means you can learn from the direct feedback on your plan, but also from the advice given to the other people on the call.
There will be two different times so that you can choose the one that best fits your schedule. For best results send over your launch plan in advance.
All participants will receive a recording of the call. It will remain private within the group and will not be sold or distributed to anyone who has not taken the course.Purchase Mastering Product Launches + Group Consultation ($999)
For those planning a big launch—the kind where a 20-30% increase in sales would mean at least $5,000 in new revenue—I'm offering individual feedback and consultation. Here's how it works: You watch the course content to learn what you should be doing.
Then you send me your launch plan and I take time to review it, learn about your business, and plan specific action items for you to change. Then we get on a Skype or Google Hangout call with you and up to three additional members of your team.
During that call we review your plan, talk through my proposed changes, and answer any questions you may have. You may also join one of the group calls described in the previous package.
Because my time is very limited I am capping this offer at just 5 companies. Over the last year I've turned down every consulting request I've received, so currently this is the only way to get me to work on your launch.Purchase Mastering Product Launches + Private Consultation ($2,499)
(magically written in advance)
Good question! Not all product launches are exactly the same, but whether you are launching an iPhone app, a book, or a music album the principles are the same. In fact, in one of the interviews Ryan Delk and I discuss how the biggest film and music producers should be adopting these techniques to sell far more products! He even shares how Eminem's marketing team uses the exact same principles to run 5 and 6-figure launches several times a month.
No matter what kind of product you are launching, these principles are true:
Another friend can hit the top charts for his iPhone apps with every launch because he has taken the time to build a large email list that is eager to buy new apps. So, these methods definitely work for books (I've proven that), but they also work amazingly well for apps, albums, and films.
The launch is the time in your products lifecycle that you have the most leverage. A few critical ideas can create 50-100% increases in sales without that much additional work. That's why I've chosen to focus on teaching about great launches because students see such a huge impact.
Unfortunately when you have that much leverage it also means that when you mess up small things they can have huge impacts. I've seen launch revenue be a quarter of what it should have been (or the launch fail entirely!) because the seller didn't build anticipation before launch.
Yep, both the interviews and course videos are available to download and watch offline. Take them with you to have some class time on a long flight, or just to have it them handy to watch at anytime.
The initial download includes streaming videos to save everyone from downloading large files if they don't want to.
One of the things you'll learn in this course is how—and why—to launch a course multiple times. If you already have a product that is making money, then you are in a perfect position to run a new, even more successful launch.
This course will show you how!
Of course! If you aren’t happy with the course, just write in within 30 days and I’ll refund your money. Though in order to improve the course I will ask what you didn’t like. Though you aren’t obligated to answer in order to get a refund.
The course is a mix of on camera lessons (shot by a professional videographer) and expert interviews. Each are available to stream privately or download for offline viewing.