What would you like to learn?
I write regularly on both design and marketing. In order to get introduced to my content, it's best that you pick one and go from there. Do you want to design better software or websites? Or build audiences and sell products?
Why don’t people share financial numbers? In this twenty-minute audio essay I delve into some of the reasons why people are afraid to be financially transparent, and why I’ve chosen to ignore those reasons in favor of exposing my revenue numbers (and why you should too). Show Notes Sacha Grief – one of the people […]NB 007 – DIY video with Caleb Wojcik
One of the most effective ways to show potential customers how your product could be useful to them is to feature it in a promo video. Well-made promo videos can be inspiring, insightful, and fun. The problem is, video can take a bit of time to learn how to do right. Luckily I have a […]NB 006 – Three habits for building a profitable audience
If you dream of selling your own products and creating a lifestyle of flexibility and independence, it’s going to be pretty tough to do that without an audience. Not only that, but that audience must be comprised of people who love what you do and have the financial means to pay you for solutions to […]Creating a promo video for your product
It seems like every week or so a new startup launches a promo page featuring nothing more than a slick video and an email opt-in form. Creating a landing page that collects email addresses is easy (hint: use ConvertKit), but creating a compelling video intro is a little more work. Recently, I wanted to create […]