You spent hundreds of hours crafting your product. Don't screw up the launch.

Launches for great products often flop, all because the creators put all their energy into the product and none into planning the launch. Your effort put into writing, designing, or developing a great product is wasted if you don't nail the launch.

A large audience isn't enough

Even influencers with thousands of followers can't sell products without the right techniques. When I had an email list of 5,000 subscribers I thought it would be easy to sell out a small workshop—so I sent one email to launch the workshop. It failed.

I didn't sell a single seat.

The problem was that I sprang the product on my audience before I built up desire.

That same mistake is made all the time by marketers who are puzzled that their hundreds of thousands of followers don't drive meaningful sales.

In fact, sometimes small is better

Without an existing audience you have to hustle to get people to listen to you. That means you will have to provide value through teaching great content. Through this course you'll learn how to build an audience completely from scratch. Even better, it will be an audience that is ready to spend money.

Especially if you use the right tools

Everyone is telling you to use social media, but the most successful marketers know that email converts far better. In fact, the e-commerce platform Gumroad shows that purchasers from email convert at nearly 2x the rate of social media traffic.

If doubling conversions, tripling revenue, and actually profiting from your hard work is interesting to you, join the free three-week email course on mastering product launches.


Learn the art of a successful product launch

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