I wrote Authority out of frustration. Frustration about… well, I explain it in this video. In Authority you’ll learn the exact step-by-step process to build an audience and self-publish a profitable book. Learn more and buy your copy. If you buy Authority today—before midnight Eastern—you’ll get two free bonuses: Access to a workshop I’m teaching […]Authority launches tomorrow morning
Product launches are always fun. :) It’s a combination of excitement to get your new product out into the world and stress because that new product isn’t quite done. I did an informal survey of a handful of friends about their last couple days leading up their product launch: everyone was working on details right […]Why do you want to become an Authority?
I felt confused and a little sad as I walked along the Seattle waterfront. It wasn’t the conference topics that had me confused, but instead my own emotions. I came to An Event Apart (a web design conference) in Seattle hoping to meet like minded designers. They were all around me, but I was too […]The only app you need to become a better writer
“What app do you use for writing?” That’s a common question I get from people just starting out building a blog or writing a book. And it’s one I wish people would stop asking. It’s not a bad question all together, but it’s the wrong question. At least for the majority of people asking. These […]Email marketing systems for professional bloggers
In my last post I covered nine quick wins for email marketing. If you read through that article and thought it was rather basic, then today’s article is for you. These are systems you should have in place as a professional blogger. They aren’t necessarily quick to implement, but they’ll have a much bigger impact […]9 email marketing wins that take less than an hour
Optimizing your entire email marketing process can take a ton of time. Since it’s rare to feel like you have a week to get everything perfect, I want to give you a list of changes that will result in quick wins, but not take more than about 30 minutes each. If you pick 3 of these […]Stop sending email broadcasts
I got some flak last year when I proclaimed that beautifully designed email templates are bad for business. Today, I’m here to tell you about another common email marketing tactic that should be stopped: Broadcast emails (or ‘campaigns’ as they are called in some tools) shouldn’t be used. Yep, that’s right. The main tool used […]