NB 007 – DIY video with Caleb Wojcik

One of the most effective ways to show potential customers how your product could be useful to them is to feature it in a promo video. Well-made promo videos can be inspiring, insightful, and fun. The problem is, video can take a bit of time to learn how to do right. Luckily I have a […]

NB 006 – Three habits for building a profitable audience

If you dream of selling your own products and creating a lifestyle of flexibility and independence, it’s going to be pretty tough to do that without an audience. Not only that, but that audience must be comprised of people who love what you do and have the financial means to pay you for solutions to […]

Creating a promo video for your product

It seems like every week or so a new startup launches a promo page featuring nothing more than a slick video and an email opt-in form. Creating a landing page that collects email addresses is easy (hint: use ConvertKit), but creating a compelling video intro is a little more work. Recently, I wanted to create […]

NB 005 — Self-publishing with Justin Jackson, Sacha Greif, and Paul Jarvis (Part 2)

This is part two of the live event Sacha Greif and I put together in August of last year. As a reminder, you can watch a video of the event here, and you can listen to part one here if you missed it. Enjoy part two of The Self-Publishing Hangout! Sacha, Justin, and Paul are […]

The complete guide to making a full-time salary from one book

After a big book launch, sales fall off a cliff and are hard to regain. If you are lucky, your monthly sales will level off at something that is still meaningful to you (maybe $1,000-$3,000 per month), but certainly not enough to make a living. Once you learn this – as I did – you’ll quickly […]

How too many products can hurt your business

Each time I launch a new product I see a nice spike in revenue that trails off over time. After The App Design Handbook launch I saw revenue drop down to about $2,000 to $3,000 a month without much promotion. My immediate thought was, if I add another product not only will I see a giant spike […]