Driving ongoing book sales with a sample chapter

How do you decide whether or not to buy a book? It seems interesting, but is the author just good at writing a description and getting a few raving testimonials? When buying a web application you have an opportunity to try it out before you buy. 14 or 30 day free trials are common, so […]

How teaching and storytelling can build a profitable business

For years I couldn’t figure out how to get attention for my business products. Since no one knew the products existed, I couldn’t make sales. With a more expensive product I could use direct sales: calling and emailing customers to educate them about the product, then ask for the sale. That worked, but was always […]